DASH, one of the leading cryptocurrency for payments and the 12th cryptocurrency by market cap with nearly $3 billion, has announced a partnership with Rewards.com, a loyalty rewards websites incentivizing customers through its cashback programme. Through this partnership, DASH has been added as a payments option, enabling rewards for retail purchases in DASH.
The partnership announced during the Consensus conference in New York City will make DASH the first cryptocurrency payments method supported by Rewards.com. The US-based online shopping website allows customers to shop in for electronics, clothing, stationery and thousands of other items and also offer discounts in some of the top brands like Samsung, Nike and Walmart. Customers generally receive RWRD tokens as rewards for purchases which can be redeemed for further purchases on the website.
At the moment, users in Rewards.com can earn DASH on purchases made on the platform and can choose to transfer DASH to their off-site wallet or can redeem for future purchases. The cryptocurrency will be fully integrated with the website by end of 2018 and will be fully accepted as a form of payment on the site, enabling a host of additional retail purchases.
Global Head of Business Development at Dash Core Group Brad Zastrow said:
“This is the next step for Dash in our goal of achieving widespread mainstream adoption. The partnership with a high caliber business like Rewards.com lowers the barrier to entry by eliminating the complication for those unfamiliar with digital asset exchanges.”
“No longer do people need to buy, mine or trade for Dash. With this partnership, everyday consumers can earn Dash simply by shopping, which has never been done before on this platform. We believe our new alliance will encourage consumers to explore alternative options for payments and bring added value to loyalty rewards programs, particularly for an increasingly tech-savvy audience.”
CEO and Co-Founder of Rewards.com, Todd Rowan added:
“The remarkable aspect of this partnership is we are introducing people to cryptocurrency in a non-threatening way. Let’s say you shop at Macy’s, Groupon, or Hotels.com you can earn a portion of their total purchase in cryptocurrency. The program works just like any points program.”
“You can keep your rewards in the ecosystem just like you would with any type of reward point or redeem it for products, travel, restaurants, or gift cards. The earnings from Rewards.com will help you to start to learn about how to use cryptocurrency, including trading it on the market for Bitcoin or cryptocurrencies. Rewards.com takes us one step closer to global mainstream acceptance of cryptocurrency.”