BitPay, a US based cryptocurrency wallet and payment services provider revealed via an announcement earlier this week that it has hired a new executive to lead its marketing division. As per the statement issued by the firm, it has hired Mr. Bill Zielke, an expert in e-commerce sector to serve as the new head of its marketing division. In his new role as Chief Marketing Officer of the firm he will be working from the firm’s head office located in Greater Atlanta Area and is responsible executing the firm’s marketing strategy which supports the firm’s growth objectives, helps build a strong business and consumer brand and also facilitates cultivating increased acceptance and use of cryptocurrency. Mr. Zielke is a veteran with 25 years of experience in payments and e-commerce sector and has a proven track record of driving many industry leading fintech, e-commerce and payment tech firms into seeing profitable growth during his term at respective firms.
Prior to taking up his new role as Chief Marketing Officer at US based cryptocurrency payment service provider, he served as Chief Marketing Officer at US based venture capital backed start-ups Ingo Money and Forter. During his term at the firms mentioned above, he led respective firms’ marketing teams into establishing payment products in emerging markets turning their marketing efforts into successful ventures. Prior to taking up his role as head of marketing at start-up firms, he served in several key roles at US e-commerce giant. He led the Sales and Account Management division of eBay Motors and eBay Electronics also served as Senior Director of Strategy and Planning for eBay’s Merchant business. Prior to his term at eBay, he served at PayPal as Head of Merchant Marketing for North American market region. He started his career as Senior Risk Advisor at JP Morgan Chase in 1993 post graduating from Transylvania University with a bachelor’s degree in Account and has also served as VP of Product at FiServ and VP of Merchant Marketing at Bill Me Later.
Commenting on Bill’s appointment at the firm, Stephen Pair, CEO and Co-Founder of BitPay stated, “As BitPay looks to maintain and expand its leadership position as the largest global blockchain payments provider, we realized we needed a seasoned marketer to advance the company to the next level. We are excited to have Bill on board as we attract more users to BitPay and drive greater merchant acceptance of cryptocurrencies. Bill is a strong leader and proven marketer with a track record of increasing demand generation and advancing go to market scaling efforts”. Speaking about his new role at the firm, Mr. Zielke commented, “The future of payments is on the blockchain and BitPay is at the forefront of blockchain-payment technology globally. My career goals have been to helping cutting edge companies build and launch new products into new markets to grow. BitPay has the opportunity to disrupt the current global payments market as blockchain is superior and less expensive than traditional payment processing methods because every transaction is verified, recorded and stored on a public, tamper-resistant ledger”.