Omaha-based brokerage firm, TD Ameritrade on Sunday has announced the launch of its new artificial intelligence (AI) powered chatbot on the Facebook Messenger app in Singapore. The AI-powered chat will help clients to have access to market news and information and also place trades. TD Ameritrade already provides AI-powered chatbot solutions in the US, and this is only the extension of its new service launch.
With this, a trader based in Singapore will have more access to US equity markets and their investments. It will have an on-demand access to market updates of United States, news, videos on investing, receiving quotes, track company events, check balances, positions, order status and place equity and ETF trade orders through Messenger app.
The AI-powered chatbot will also provide investors with 24/7 support to investors and will also assist in broker’s human powered customer support services. In US, TD Ameritrade offers its clients to stay connected with brokers through range of AI-powered chatbots available on Amazon Alexa, Messenger, Apple Business Chat and Twitter Direct Message.
The move to launch the AI-powered chatbot in Singapore is done with a view to strengthen its presence in the Asian sub-continent. The Singapore unit of the company has seen some solid growth in trading volumes in the last few months. Also, the traders in the region have high engagement level with the broker compared to the US with one-third of Asian clients prefer to place their trade order through mobile.
Sunayna Tuteja, Head of Strategic Partnerships and Emerging Technologies at TD Ameritrade said on the launch of new feature:
“Our goal is to allow clients to seamlessly access TD Ameritrade features and functionality through the channels they’re familiar with and prefer. Investors in Singapore are active and engaged and have a particular affinity for Messenger, so we’re excited to bring trading and the best of TD Ameritrade education, knowledge and experiences to them through this channel.”
JB Mackenzie, Managing Director of TD Ameritrade Asia, in Singapore said:
“There is a lot of potential for us to better serve our clients in Singapore by providing investors with education on U.S. equity markets, and making information available through the channels they use every day; ultimately supporting our goal of helping investors become more comfortable investing in the U.S. equity markets.”