eToro Launches Portfolio for Global eCommerce Sector

The multi-asset investment platform has launched the ‘shopping cart’ portfolio to let investors back some of the world’s fast-growing companies while avoiding the usual fees that come with buying shares and funds.

The portfolio “for shopaholics” provides exposure to market leaders in the £20 trillion global retail sector as the 25 stocks in the listing represent more than $1.9 trillion in total market capitalization, more than the total annual output of the Brazilian economy.

Included in the portfolio are global ecommerce brands such as Amazon, Chinese e-commerce giant Alibaba, sportswear retailer JD.com, eBay Inc, and Portuguese luxury fashion retail platform Farfetch. As more and more shopping is made online rather than on the High Street, eToro finds the timing for an online shopping portfolio just ripe. In the UK, nearly £1 in every £5 (19%) spent is online, according to the Office for National Statistics.

Yoni Assia, CEO and Co-founder of eToro, commented “We believe that the most successful investors are those who invest in their passions and that’s why we have launched the shopping cart portfolio. Retail is one of the world’s leading sectors, with the industry worth more than £20 trillion, meaning there are plenty of opportunities for investors to make money. The sector also includes some of the world’s best-loved and fastest-growing brands producing items that many of us use every day. For these reasons, we believe investors will love our new shopping cart portfolio and will be able to tap into an incredibly dynamic sector.”

The shopping cart portfolio also comes with a risk rating so people can ensure the investment is in keeping with their risk appetite. Initial investment starts from $2,000 and investors can access tools and charts to track the portfolio’s performance while the social feed will keep them up-to-date on developments in the retail sector.

The 25 companies that makeup eToro’s new shopping cart portfolio are: Vipshop Holdings, Netflix Inc, Wayfair Inc, Alibaba Group Holding Ltd, Expedia Group Inc, eBay Inc, Booking Holdings Inc, Zalando SE, Farfetch Ltd, Ocado Group plc, Amazon.com Inc, MercadoLibre Inc, JD.com Inc, N Brown Group plc, Etsy Inc, MakeMyTrip Ltd, Spotify Technology SA, ASOS plc, On the Beach plc, Chewy Inc, 1-800-Flowers.com Inc, Meituan Dianping, Overstock.com Inc, Trip.com Group Ltd, and Jumia Technologies AG.

eToro has recently been dedicated to launching niche investment portfolios, such as one to provide exposure to Facebook’s Libra project and another one for the $100 billion drone market. In November, the firm announced the acquisition of crypto portfolio tracker app Delta.