ViewTrade launches NextGen: its new B2B2C retail trading platform

NextGen is designed to streamline the process of offering a comprehensive portfolio of financial services to retail customers, significantly reducing both time to market and associated costs. The platform boasts a modern technology stack that ensures seamless integration with brokers, custodians, and third-party technologies. It is especially suited for entities seeking a white-labeled investment platform, such as banks, brokerage firms, and financial advisors, among others.

ViewTrade Holding Corporation has announced the launch of NextGen, its new B2B2C retail trading platform the same day as the brokerage and trading technology provider releases its roadmap for 2024.

Developed by its technology subsidiary, the NextGen platform aims to empower financial institutions globally to offer distinctive investing experiences that complement their current services.

NextGen for entities seeking a white-labeled investment platform

NextGen is designed to streamline the process of offering a comprehensive portfolio of financial services to retail customers, significantly reducing both time to market and associated costs. The platform boasts a modern technology stack that ensures seamless integration with brokers, custodians, and third-party technologies. It is especially suited for entities seeking a white-labeled investment platform, such as banks, brokerage firms, and financial advisors, among others.

The introduction of NextGen, coupled with enhancements to ViewTrade’s premier advisor solution, OneView, marks a significant advancement in wealth management, retail brokerage, and related sectors. NextGen serves as a comprehensive solution for firms looking to launch or expand their retail investing and wealth management services, featuring customizable investing experiences, advanced trading interfaces, multilingual support, and robust security measures.

ViewTrade expanding across nearly all asset classes

As to ViewTrade’s 2024 product roadmap, the document highlights expanded support across various asset classes, including fixed income, options, mutual funds, ETFs, and a broader reach into global markets.

ViewTrade plans to further enhance OneView by broadening its fixed income capabilities, extending mutual fund offerings across borders, and increasing access to international markets. These efforts underscore ViewTrade’s commitment to reducing the complexity of digital finance and offering end-to-end technology solutions that span the entire investment lifecycle.

Tony Petrilli, CEO of ViewTrade, said: “We are excited about the official launch of NextGen as part of our ongoing mission to provide the most innovative solutions to established and emerging financial institutions and their customers all over the world. We are continuously adapting and improving our solutions based on client feedback and market trends, ensuring that investors are empowered to make informed decisions while capitalizing on emerging opportunities. At the same time, we are continuing to advance the state of the art across the entire range of our solution set: from digital onboarding to regulatory reporting, order management and execution to custody and clearing. ViewTrade succeeds when our clients succeed.”



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