Australia-based CFD broker Vantage FX has rebranded itself to reflect the company’s evolution into an all-encompassing, global financial services provider, the firm said as they added a “Trade your Way” tagline.
David Bily, Head of Sales and Marketing at Vantage FX, said: “The company’s rebrand and new tagline, “Trade your way” represents a significant step in the company’s evolution. We are redefining who we are, driving change and shaping the future of a pure client-centric financial services provider. Our team of in-house designers and developers have created a brand new multilingual website, client portal, and improved IB portal, all offering an engaging design, a very effective user experience, and a suite of new features and unctions that have been implemented at the request of our clients and
partners. As well as improving the client’s interaction with their account by streamlining things like ID verification and the onboarding process, to withdrawing funds from their accounts, and in-depth reporting, we’ve put a great deal of effort and expertise into developing a process that makes everything easier for our clients.”
The firm’s brand ethos is something that they are continuously evolving and will aid the broker in delivering what clients want over the long term. The announcement stated that the “Trade your Way” tagline was developed to show that the client is front and center regardless of their trading style, preferred instruments or financial goal.
“We’ve extended our instrument offering, reduced the costs of trading, and also placed a great deal of emphasis on onboarding client service staff that can support our clients in an increasing number of languages”, said the CFD broker who is in the process of introducing even more products through their already extensive global Share CFD offering, as well as implementing further improvements to trade costs and the infrastructure to support the increasing number of traders that are switching from other brokers, and those who are joining for the first time.
In 2019, the Australia-based broker Vantage FX chose not to service international clients after the ASIC started clamping down on firms. Vantage Global Prime will not provide services to clients based outside Australia anymore and urged clients to close their positions and sign up for its Cayman Islands-regulated entity instead. The Australian parliament introduced new product intervention measures in April this year, demanding more detailed company data and indicating that companies that provide services to clients based outside of Australia are breaking the law.
