Sucden Financial, the multi-asset execution and liquidity provider, has announced that it has enhanced its Sales team in their London Headquarters as they push for better sales and marketing of the financial instruments and services.
Mike Wilkins has joined them as Global Head of FX Sales and Toby Warner, Ian Steadman and Steven Robinson have also joined the company in sales roles. Before joining Sucden as Global Sales Head, Mike had worked as the Head of FX at StoneX Group Inc. and it is double sweet for Mike as he returns to the company after a decade as he had worked at Sucden as well as sales trader before moving over to StoneX. He brings along over 30 years of experience in the trading industry and would likely be a big asset to the team.
“Sucden Financial is a well-established company and recognized leader within the FX industry, with a superior product offering. I am looking forward to drawing upon the experience of the whole FX team and building upon their success.”, said Mike.
Sucden has been building on its infrastructure and partnering with companies like TrueFX to improve its presence in the liquidity and clearance fields. It also upgraded its platform by tying up with ATEO for its clearing engine. It seems to be a part of a well-planned effort to upgrade features and the platform before it expands its sales team to bring in the sales.
Wayne Roworth, Global Head of FX at Sucden Financial said, “I am delighted to welcome Mike and the team, as we strengthen our salesforce, continue enhancing our FX services and develop our global client base.”
Sucden offers the full range of FX services that include spot, forwards, options, and deliverable FX along with ECN access, clearing, and liquidity as well. The new expanded sales team would be expected to grow their client base by pushing these products to prospective clients. FX industry needs a rejuvenation of sorts to bring in new users as it faces increasing competition from crypto as an asset class. It has also been suffering from low volatility over the past 6 months which has led to some bad press and traders are finding it increasingly difficult to continue trading as the retail traders prefer to have volatility and risk.