“Though from different fields, Saxo and Harlequins share many similarities, including a strong and competitive spirit, esprit de corps, a shared desire to continually evolve, and a keen focus on delivering an excellent experience for our engaged and loyal clients or supporter base.”
As Saxo celebrates 30 years since opening its doors in Copenhagen in 1992, the multi asset investment platform has signed a sponsorship deal to become the Official Trading Partner of Harlequins.
Saxo has added the Twickenham-based rugby team to its illustrious list of sports partnerships as the company reveals a new-look logo to celebrate 30 years of providing services to customers to look after their financial future.
Risk management, technology, technical analysis: Essential to success
The new branding and tagline, ‘Saxo, be invested’, will now be seen across the Twickenham Stoop – the home of Harlequins, a team that seems to have much in common with Saxo as it states it has learned over time that risk management, technology and technical analysis are essential ingredients to success.
Laurie Dalrymple, Chief Executive Officer at Harlequins, commented: “As a sports club we strive for best-in class performance both on and off the field, with the lifting of the Gallagher Premiership trophy at the end of each season the ultimate marker of success. Having won the league two times during the club’s history, we are fortunate enough to have a good understanding of what it takes to be the best in class to reach the pinnacle of professional sport. We are delighted to partner with Saxo who are the pinnacle of their industry and understand what it takes to win.”
Charles-White Thomson, Chief Executive Officer at Saxo UK, added: “We are delighted to announce this partnership which we envisage growing further with time. It is a pleasure to partner with a rugby team with such a rich pedigree and a track record of winning. Though from different fields, Saxo and Harlequins share many similarities, including a strong and competitive spirit, esprit de corps, a shared desire to continually evolve, and a keen focus on delivering an excellent experience for our engaged and loyal clients or supporter base. I look forward to developing this relationship further and evidencing that sport and finance make excellent teammates. ”
Saxo’s roster of sport partnerships includes the Tour De France but the main focus has been on Formula One, once sponsoring Renault and Lotus, alongside some of the sport’s biggest stars including Romain Grosjean.