Public taps CLEAR for client onboarding

“The ability to open an account on Public in a minute or less not only creates growth for the business but also creates trust. CLEAR helps us achieve that.”

Public, the investing platform for stocks, ETFs, crypto, options, bonds, and high-yield cash, has announced CLEAR as its new KYC partner.

Traders are now given the option to verify their identity with CLEAR when opening an investment account. Besides offering a quick and secure client onboarding experience, CLEAR also provides other benefits to its 22 million embedded members:

  • All CLEAR Plus Members – those who pay for CLEAR’s subscription airport business – that sign up for a Public account will receive $100 in their Public account
  • CLEAR Members – those who have used CLEAR outside of the airport — who sign up for a Public account will receive $50 funded into their account
  • Interested CLEAR members can get started on CLEAR’s site and verify their identity using just three clicks.

Public is dedicated to removing the friction of investing in asset classes like stocks or bonds. This partnership with CLEAR will further Public’s commitment to a frictionless experience, the company stated in the announcement. This is because CLEAR removes by removing any cumbersome identity verification processes associated with investing, ensuring a secure, friction-free and transparent experience to operate a modern broker-dealer.

“The ability to open an account on Public in a minute or less”

Caryn Seidman Becker, CEO of CLEAR, said: “We believe that identity and security are integral to any financial platform and we are excited to expand our impact in the financial services industry with this partnership. CLEAR knows that you are always you and Public shares our core values of ensuring a secure, friction-free, and transparent experience at all levels of their platform. We’re thrilled that soon our Members will be able to verify their identity for a faster and easier investing experience with a trusted community online.”

Jannick Malling, Co-CEO and Co-Founder of Public, commented: “Public aims to be our members’ primary portfolio. We do this not only by enabling members to manage all assets in one place, but by giving them a magical experience along the way. The ability to open an account on Public in a minute or less not only creates growth for the business but also creates trust. CLEAR helps us achieve that.”

Public launched Public Media Network

Public recently expanded its editorial and content network for retail investors by launching the Public Media Network, which is editorially independent of the company.

Providing retail investors with top business and finance news, expert insights, and helpful context on the public markets, Public’s media and news network wants to be a favorite for investors, where they can access all their financial news information in short-form videos in new formats and on various platforms.

Since first launching its editorial arm in 2021, the company expanded its content network, introduced new shows in partnership with ARK Invest, grew its content series, “Leading Indicator,” and launched a new podcast, “The Rundown,” hosted by Zaid Admani, currently ranking in Spotify’s Top 10 Business podcasts.

Public’s content, shared through YouTube, Instagram, creator partnerships, newsletters, in-app, and X short-form videos, has garnered tens of millions of organic views across all channels this year alone, according to the firm, which added that viewership doubled year-to-date.

As part of the newly launched Public Media Network, Public is adding more hosts and shows to its roster, including:

  • The Rundown: A five-minute daily stock market update hosted by finance creator Zaid Admani. It launched in the Public app in October 2023 and on Spotify and Apple Podcasts in January 2024.
  • Leading Indicator: A video show featuring interviews with executives of publicly traded companies, Wall Street analysts, reporters, economists, and more. Currently hosted by Ann Berry, Kyla Scanlon, J.D. Durkin, Nora Ali, and Kinsey Grant, with new hosts joining the show, including Axios’ Senior Business Reporter, Hope King.
  • The Brainstorm: A weekly video series in co-production with ARK Investment Management LLC (“ARK Invest” or “ARK”): Hosted by Nick Grous, Associate Portfolio Manager at ARK, and Sam Korus, Director of Research Autonomous Technology & Robotics at ARK. ARK’s team shares insights about trending developments in tech and interviews with executives from emerging technology companies.