Libertex bags multi-year sponsorship deal with FC Bayern

Indication Investments Ltd, the operator of FX retail brand Libertex, has secured a lucrative sponsorship deal with German soccer giant FC Bayern.

The multi-year deal runs from this year, until the end of the 2024-25 season, and names Libertex as FC Bayern’s first-ever online trading partner in the field of CFD and FX trading (B2C sector).

Neither the deal itself nor its full financial terms has been officially disclosed, but according to industry experts, Libertex is set to pay a decent amount a year for such a luxury.

Exploratory talks have reportedly taken place between the two parties over potential partnerships in the future. The news comes as the Serie A soccer team is seeking greater revenue opportunities as they bid to stay in touch with the rest of the local and continental elite.

The agreement wasn’t a first foray into sports sponsorship for Libertex, which also sponsors Premier League team Tottenham Hotspur.

“With over 290,000 members, FC Bayern is the sports club with the biggest membership worldwide. Like their club, the fans are particularly hungry for success, but also show themselves to be fair and level-headed after defeats, which impressed us“ says Michael Geiger, CEO of Libertex. “We are delighted to be the official online trading partner of Germany’s most successful club with immediate effect.”

Libertex Group CMO Marios Chailis added: “Trading also requires a certain amount of self-confidence, while being aware that arrogance has no place in trading; and you need to acquire enough knowledge to avoid making the wrong decisions. That’s why we support our clients on these and other points, for example by offering a demo account and other educational material.”

Andreas Jung, FC Bayern board member for marketing, also notes: “Libertex is an innovative company in an emerging global market. We look forward to building a constructive partnership with one of the leading online trading platforms for experienced traders.”

Spurred by the trading platform’s ‘Trade For More’ motto, Libertex will take advantage of advertising opportunities across the club’s various communications channels as well as engaging with both the club’s supporters and sponsors.

Part of its sponsorship package, Libertex will gain a presence across the club’s digital and social media channels. Moreover, the trading platform will be featured on the LED perimeter advertising system at Munich’s Allianz Arena on match days.

FC Bayern’s deal with Libertex is the latest example of a growing trend of football clubs signing up FX brokers as they seek to gain an edge in player trading.

Sports sponsorship have long been a way for businesses to extend their global reach. In recent years, there were also numerous sponsorship deals connected with lower-profile sports, including chess and e-sports.

These deals are also more standard sponsorship deals with more widely followed sports, such as football and rugby. Apparently, there is a direct correlation between the target markets of sports organizations and clubs, and FX and CFD brokers. The ROI achieved from such partnerships appear to induce a lucrative return for global brokers.