“With the market on the verge of another significant expansion, I’m thrilled to join this visionary team at this pivotal moment to help drive growth and bring the technology to mass adoption.”
Fireblocks has appointed Michal Ferguson as Chief Marketing Officer (CMO) in order to leverage the surging market opportunities and the demand for secure, scalable blockchain infrastructure by Web3 developers and financial institutions.
Ferguson’s background includes significant roles at Snyk, Threat Stack (acquired by F5), and CloudLock (acquired by Cisco), where she developed and executed successful marketing strategies. Her appointment is expected to drive marketing excellence at Fireblocks, leveraging her experience to promote technology adoption across financial and non-financial sectors.
“Market on the verge of another significant expansion”
The appointment comes at a time when the digital assets industry sees significant institutional interest and a need for secure, reliable blockchain platforms. The current crypto market cap, standing at $2.09 trillion, shows an 80% growth over the past year, indicating a robust demand for secure and efficient blockchain solutions.
Fireblocks reported remarkable growth in 2023, with an 80% increase in monthly outbound volume, a 163% increase in monthly outbound transactions, and a 160% growth in monthly active wallets. This growth highlights Fireblocks’ expanding influence in payments, tokenization, and the Web3 sector, demonstrating its commitment to meeting the diverse needs of its customer base.
Michal Ferguson, Chief Marketing Officer at Fireblocks, added: “Fireblocks is enabling the rapidly evolving digital asset ecosystem, and its growth trajectory is a testament to continued innovation and commitment to delivering the most secure and seamless solution for our customers. With the market on the verge of another significant expansion, I’m thrilled to join this visionary team at this pivotal moment to help drive growth and bring the technology to mass adoption.”
Michal Ferguson’s expertise in cybersecurity and developer marketing is expected to enhance Fireblocks’ communication strategies, customer engagement, and market presence.
Michael Shaulov, Founder and CEO of Fireblocks, said. “Michal’s appointment as CMO marks a pivotal moment for Fireblocks as we amplify our vision and values in a competitive digital asset landscape. Michal’s expertise in cybersecurity and developer ecosystem will help adopt the technology across financial and non-financial sectors. Over the past year, we’ve strategically augmented our leadership team with experts who are leaders in their domain and deeply committed to shaping the future of digital asset management. This collective prowess fortifies our mission, driving Fireblocks towards our ambitious objectives.”
