“We are beyond excited to connect with Latin Americans through our shared passion for football. By joining forces with LALIGA, we tap into the heart of the region where football isn’t just a sport but a way of life.”
Exness has become an Official Regional Partner of Spain’s football top league, LaLiga, in Latin America.
Set to cover the 2023/2024 and 2024/2025 football seasons, the sponsorship deal will link the global brokerage firm with one of the most celebrated football leagues worldwide.
LaLiga is renowned as the world’s largest football ecosystem, featuring 20 clubs in LaLiga EA SPORTS and 22 clubs in LaLiga HYPERMOTION, as well as a global following of over 200 million on social media.
“A region where football isn’t just a sport but a way of life”
Home to iconic clubs such as Real Madrid, Barcelona FC, and Atletico Madrid, LaLiga boasts a vast fan base in Latin America, which is expected to to enhance Forex broker’s visibility as it connects with the region’s passionate football community.
The partnership aims to leverage LaLiga’s widespread popularity to promote Exness’ commitment to reliability and integrity in the LATAM region. In turn, fans can anticipate a variety of engaging activations and experiences, including interactions with LaLiga teams and notable current and former players.
Exness is recognized for its innovative approach to trading, blending technology and ethical practices to elevate the trading experience for its clients. The partnership with LaLiga signifies a strategic expansion for Exness in Latin America, promising to enhance its brand recognition and affirm its values of trust and excellence in the trading industry.
Alfonso Cardalda, Chief Marketing Officer at Exness, said: “We are beyond excited to connect with Latin Americans through our shared passion for football. By joining forces with LALIGA, we tap into the heart of the region where football isn’t just a sport but a way of life.”
Jorge de la Vega, Executive Director of LALIGA, added: “We are convinced that this agreement will allow us to strengthen our relationship with our fans and with our new partner, Exness. Together, we will be able to reach new levels of success.”
Exness volumes at $3.85 trillion in March
According to its latest report, the multi-regulated platform handled $3.85 trillion in March, which was 9 percent more than the $3.53 trillion they had in February 2024. March’s turnover was virtually unchanged over last year’s $3.88 trillion for the same month, marking a slight decrease year-over-year.
The spike in trading activity on the Exness platform aligns with a lucrative Q1 bull run, presenting profitable opportunities not just for heavyweight venues but for a slew of retail-focused FX brokerages as well.
Exness is riding high on a surge in its active client base, now hitting unprecedented numbers that are much higher than 2023’s stats, with client retention on par with historical averages. A whopping 74% year-over-year increase brought the count of active clients to 836,873 in March 2024, up from 491,064 the previous year. Even on a monthly scale, from February to March, the broker experienced a 9% bump in active clients.
Earlier in September, Exness was named the Best Global Multi-asset Broker of 2024 at the Forex Expo Dubai. This award highlights Exness’s position as a leading player in the global financial landscape.
Originally acquiring its UK-regulated license in 2016 to run a CFDs brokerage, Exness introduced a retail-centric offering, focusing on Forex and commodities CFDs. However, in 2019, the company pivoted away from the retail business in the EU/EEA region, including the UK, to reorient its business strategy towards other markets and expand its B2B operations.
