Exness Elevates Its Presence in Latin America with Groundbreaking Partnership with LALIGA

In a landmark move to bolster its Latin American operations, Exness, a global powerhouse in brokerage services, is proud to announce a strategic partnership with the prestigious football league, LALIGA.

This collaboration is set to fortify Exness’s standing in the vibrant LatAm market, leveraging the universal appeal of football giants such as Real Madrid, Barcelona FC, and Atletico Madrid. The alliance taps into LALIGA’s massive fan base in Latin America, promising to significantly enhance Exness’s market penetration and brand visibility in the region.

The partnership, spanning the football seasons of 2023/2024 and 2024/2025, marks a perfect synergy between the world’s premier football ecosystem and Exness’s ambition to amplify its brand presence across Latin America. This strategic alignment with LALIGA underscores Exness’s commitment to principles of reliability and integrity while aiming to create meaningful connections with football fans through a series of engaging brand activations and experiences. These initiatives will highlight LALIGA’s teams and renowned players, bringing unparalleled excitement to football enthusiasts and strengthening the bond between the Exness brand and its potential clients in the region.

Alfonso Cardalda, Exness Chief Marketing Officer, expresses immense enthusiasm for the partnership, viewing it as an exceptional opportunity to resonate with Latin Americans’ deep-rooted love for football. “We are beyond excited to connect with Latin Americans through our shared passion for football. By joining forces with LALIGA, we tap into the heart of the region where football isn’t just a sport but a way of life.” Cardalda remarks.

Echoing the sentiment, Jorge de la Vega, Executive Director of LALIGA, emphasizes the strategic nature of this partnership, “We are convinced that this agreement will allow us to strengthen our relationship with our fans and with our new partner, Exness. Together, we will be able to reach new levels of success.”

The partnership between Exness and LALIGA is expected to yield a multifaceted impact, significantly elevating Exness’s brand recognition and fostering a sense of trust and affinity among the Latin American audience. As an official partner of LALIGA, Exness is set to integrate more closely with the local communities, driving robust brand associations and loyalty in a region where football reigns supreme.


LALIGA is recognized as the most expansive football ecosystem globally, encompassing the top professional football clubs in Spain, including the 20 SADs and clubs of LALIGA EA SPORTS and the 22 clubs of LALIGA HYPERMOTION. With its headquarters in Madrid, Spain, LALIGA boasts a significant international footprint, engaging over 200 million fans worldwide across multiple platforms in various languages. LALIGA is renowned for its commitment to social causes, demonstrated through its FOUNDATION and the pioneering LALIGA Genuine league for athletes with intellectual disabilities, showcasing its leadership in promoting inclusivity and diversity in sports.

About Exness

Exness distinguishes itself through a unique blend of state-of-the-art technology and a steadfast ethical foundation, aiming to redefine the trading experience for its clients. With a focus on transparency, reliability, and innovation, Exness offers a seamless and comprehensive trading platform that caters to the evolving needs of modern traders. Through its continuous investment in cutting-edge technology and customer service excellence, Exness is dedicated to providing a trading environment that is not only efficient but also secure and user-friendly, positioning itself as a leader in the financial services industry.


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