eToro Acquires Crypto Portfolio Tracker App Delta

Ricardo Esteves

Ricardo Esteves has seen business and economics through many lenses. He joined the Financial Services Industry in 2009, and has been a financial journalist since 2011. He holds a degree in Business Administration and has experience producing real-time news, from both buy-side and sell-side, as well as for retail traders, brokers and service providers. Esteves' work has appeared in a variety of online publications including FX Street and FinanceFeeds.

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eToro Acquires Crypto Portfolio Tracker App Delta

November 7, 2019

The Delta team will become part of eToroX, the blockchain subsidiary of eToro, reporting to Managing Director Doron Rosenblum. The team will continue to be based in Belgium while working closely with eToro and eToroX staff across the globe.

eToro has acquired Delta, which provides portfolio tracking and pricing data.tools to help investors improve their crypto investment decisions, for an undisclosed amount.

The crypto portfolio tracker app has more than 6,000 cryptoassets available from more than 180 exchanges, having been downloaded by over 1.5 million users and currently serving hundreds of thousands of active monthly users. The quality and range of tools to track and analyze investors’ crypto portfolios have granted the app extremely popular user reviews (4.8 average on iOS and 4.6 on Android).

Yoni Assia, Co-founder and CEO of eToro, commented: “We are excited to announce that Delta will become part of the eToro Group. This is our second acquisition this year and reflects our commitment to continued growth and innovation. When we started eToro our goal was to disrupt the world of trading. We wanted to change the way people think about trading and investing, ultimately reducing dependency on traditional financial institutions and make trading and investing more transparent and fun. This mission remains our guiding light and we will continue to evolve both organically and by acquisition in order to bring our customers the very best experience.”

Nicolas Van Hoorde, Chief Executive Officer of Delta, said: “This acquisition makes sense for Delta, eToro and most importantly our respective users. There are strong synergies between the two companies and we have many shared values, in particular the focus on community and continuous innovation. Both companies have been successful because we’ve built supportive and engaged communities and have a commitment to build user-first, cutting edge technology.”

eToro was founded in 2007 with the vision of opening up global markets so that everyone can trade and invest in a simple and transparent way. While this core vision remains unchanged, new technology namely blockchain, means that the eToro business has, and will continue to, evolve. In 2018, eToro created eToroX, its blockchain subsidiary. eToroX provides the infrastructure, in the form of a crypto wallet and exchange, that supports eToro’s commitment to facilitating the
evolution of tokenized assets.

The Delta team under the leadership of Nicolas Van Hoorde will become part of eToroX reporting to Doron Rosenblum. The team will continue to be based in Belgium, working in close collaboration with eToro and eToroX employees across the globe.

Doron Rosenblum

Doron Rosenblum, Managing Director of blockchain subsidiary eToroX, added: “I’m thrilled to welcome Delta to the eToro family. They have a fantastic product which we believe will make a great addition to our crypto offering. We will be exploring how we can continue to diversify Delta and will integrate with eToroX so customers can trade from within the app, and also looking to broaden the scope beyond crypto to reflect the many different asset classes offered by eToro. At a time
when other fintechs state that they are not even targeting profitability, we are proud to be a well funded, profitable business that is growing both in terms of geographical coverage but also product range, concluded Yoni Assia. “We are a trading and investing platform that not only provides clients with access to the assets they want from commission-free stocks and ETFs through to FX, commodities, and cryptoassets but also lets customers choose how they invest. They can trade directly, copy another trader or invest in a portfolio. We believe in empowering our clients and the acquisition of Delta will allow us to add an important new element to our offering.”

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