DroppGroup & UC Berkeley: Pioneering Generative AI Standards

DroppGroup, an esteemed leader in the field of generative digital media development, is excited to share news of the broadening of its collaboration with UC Berkeley’s esteemed Launchpad organization. This enhanced partnership focuses on the creation of a pioneering benchmarking framework dedicated to evaluating droppGroup’s state-of-the-art Generative Media Intelligence (GMI) system.


This system is at the forefront of producing AI-generated multimedia content, including but not limited to 3D models, XR experiences, and comprehensive metaverse environments. The development of such a framework represents a groundbreaking step forward, offering a consistent method for assessing the capabilities of the GMI system across various critical parameters such as performance, safety, efficiency, and user engagement.

The generative AI market is on a trajectory to expand significantly, with projections indicating a growth from $11.3 billion in 2023 to nearly $52 billion by 2028. This remarkable growth is propelled by the evolution and adoption of two primary types of models: large language models (LLMs), exemplified by OpenAI’s ChatGPT, and Generative Media Intelligence (GMI). While LLMs have been transformative for text-centric applications, GMI technologies are redefining the landscape of media content creation, offering creators powerful tools to bring to life visions that were once considered unattainable.

Within this innovative milieu, droppGroup employs its droppPhygital platform, underpinned by the proprietary droppaMiGO system, to harness the power of GMI. This advanced system skillfully converts straightforward inputs such as photographs into elaborate 3D models and richly immersive digital environments. This capability extends beyond the creation of static media, enabling the production of interactive and dynamic digital assets that are primed for immediate application across a variety of platforms, including digital marketplaces, gaming platforms, and virtual reality environments. The droppaMiGO system stands out by significantly reducing the complexity, time, and expertise traditionally required for content creation, thereby marking a paradigm shift from conventional digital content creation methodologies to a more streamlined, AI-driven process.

This transition towards an AI-enhanced content creation process carries profound implications for a wide range of industries, including gaming, entertainment, education, and e-commerce. It represents a departure from labor-intensive content creation processes towards an efficient model capable of generating complex, interactive digital assets with ease. However, the absence of a standardized benchmarking or evaluation framework for automatic 3D content generation and environmental modeling has been identified as a substantial gap within the industry. This lack of standardization presents challenges in effectively assessing the performance, accuracy, and efficiency of generative AI systems in producing sophisticated interactive digital assets.

Addressing this critical need, droppGroup is collaborating with UC Berkeley’s Launchpad to establish an industry-standard benchmark for automatic 3D content generation and environmental modeling. This collaborative effort aims to devise a systematic approach for evaluating the capabilities and advancements of generative AI technologies, setting a foundation for future innovations in the field. Christopher Kelly, President & Co-Founder of droppGroup, highlighted the significance of this partnership, stating, “This partnership exemplifies the powerful outcomes achievable when academic research and industry innovation converge. Combining UC Berkeley’s academic excellence and research capabilities with droppGroup’s cutting-edge technology and real-world applications, this collaboration is set to push the boundaries of what’s possible in AI and machine learning. It demonstrates a successful model for how such collaborations can accelerate technological advancements and applications in society.”

The joint initiative between droppGroup and UC Berkeley’s Launchpad not only lays the groundwork for a new era in AI-driven digital creation but also strives to establish a benchmark for the development and evaluation of AI technologies. Scheduled to commence in the first quarter of 2024, the benchmarking project outlines a detailed timeline spanning from February to May 2024, reinforcing the ongoing collaboration between droppGroup and UC Berkeley initiated in 2022. This partnership has been instrumental in integrating the Launchpad team’s expertise in machine learning and AI with droppGroup’s innovative ML/AI technology stack, further enhancing their offerings.

DroppGroup emerges as a visionary Web3 development firm, committed to redefining the future through its groundbreaking software solutions encompassing artificial intelligence, machine learning, object recognition, streaming, augmented reality, virtual reality, mixed reality, and cryptocurrency technologies. Meanwhile, Launchpad at UC Berkeley fosters a vibrant community of engineering enthusiasts dedicated to addressing real-world problems through machine learning and AI, while promoting knowledge sharing and collaboration through workshops and events. This collaboration between droppGroup and UC Berkeley’s Launchpad exemplifies the synergy between academic research and industry innovation, setting the stage for significant advancements in AI and machine learning technologies.