Dan Yoo Appointed as Coinbase VP of Business & Data

Karthik Subramanian

Karthik Subramanian has been a professional trader and fund manager over the last 18 years. He is basically a software developer who made the transition to financial domain around 18 years back as the attractiveness of the financial markets proved too much for him. He lives in Chennai in India along with his wife and son. He began his career as a software developer in 1999 and then gradually moved into the financial industry as he began trading stocks in his pastime. He then moved into the financial markets full time and then shifted his focus to the FX markets due to the liquid nature of these markets. Since then, he has been trading FX diligently and his favourite pair are the EURUSD and EURJPY. Over the last couple of years, he has found blockchain to be of high interest and considering his background in software and finance, he has since assembled a team of highly talented developers who have since worked on a variety of projects like crypto exchanges and blockchain architecturing. Now, he balances his time between trading and commenting on both the FX and crypto markets. He has worked with many publications including FX Street and Finance Magnates, which has helped him gain experience and also recognition across the industry. He loves to write and this passion has helped him to reach out across the FX and crypto industry. Right now, he works on his pet projects in the FX and crypto industry and spends his time writing and managing his blockchain team and helping it to reach higher.


Dan Yoo Appointed as Coinbase’ VP of Business & Data

September 12, 2019

Coinbase, one of the leading cryptocurrency exchanges in world recently made an announcement stating that it now has new addition to its leadership team. Dan Yoo’s appointment at the firm comes as a relief measure for Chief Operating Officer Emilie Choi who was initially responsible for Business (Biz Ops and Strategy, Corp Dev, Biz Dev) and Data (Analytics, Machine Learning, Data Eng) along with interim HR and Recruiting roles. Following resignation of former Chief Operating Officer Asiff Hirji earlier this year in the month of June, Ms. Choi became Hirji’s successor and also took on the responsibilities of overseeing the firm’s Security, Customer Operations, International, IT, Marketing and Communications, and Payments Risk processes. However, with hiring of Mr. Dan Yoo her burden and workload have been redistributed with Yoo primarily handling Business and Data operations.

In his new role as Vice President of Business & Data, Dan’s top most priorities at the moment are improving customer support and helping the firm on its efforts to scale up their institutional platform aside from responsibilities in dealing with Business and Data operations. Prior to joining Coinbase, Mr. Yoo served as one of the directors for USA’s largest babysitting platform care.com for nearly 2 years. He has also served as Chief Operating Officer for US based cryptocurrency wallet services provider Nerd Wallet for more than three years and served as Vice President of Business Operations and Business Analytics at LinkedIn for nearly five years prior to his tenure at Nerd Wallet. He has also held several other notable high level managerial roles such as Senior VP of Corporate Development at Rhythm New Media, Chief Financial Officer at Parature, Co-Founder and VP at ReliaQuote, a partner at Stone Korean Kitchen and member of Policy owners Examining Committee at North-western Mutual POEC.

Yoo started his career in financial services industry while still pursuing his bachelor’s degree in Management and Finance at Georgetown University. He started as College Agent at Northwestern Mutual and went on to become an investment banking analyst at Merrill Lynch post completing his bachelor’s degree. It should also be noted that he is very familiar with his co-executive at Coinbase Ms. Emilie Choi given their joint tenure at LinkedIn where Ms. Choi was serving in role of VP and Head of Corporate Development handling the firm’s Merger and Acquisition operations and strategic investment deals. Commenting on his new role at the firm, Mr. Yoo stated, “With the hypergrowth at Coinbase, I hope to use my experience of scaling teams and getting them to work effectively together”. While Mr.Yoo comes to coinbase after having held several high level roles at various firms, Ms. Choi his superior joined the firm back in March of 2018 post resigning from her role at LinkedIn having served at the firm for nearly eight and half years. Ms. Choi joined coinbase last year in the role of VP of business and Data before being named as successor for Mr. Hirji.

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