Bitrue elevates Shruti Kohli to head business development

Cryptocurrency exchange Bitrue has named Shruti Kohli as the new Head of International Business Development as it seeks to amplify its global partnership momentum.

Transitioning from a traditional finance background with one of the Big 4 accounting firms, Kohli entered the web3 sector in December 2021 as a Business Development Manager at Bitrue. Since her arrival, she led many initiatives that enhanced Bitrue’s partnerships, especially within the Cardano, XRPL, and Polygon ecosystems. She also helped ink relationships with key players in the industry, such as Polygon, Harmony, ICP, Mantle, Avalanche, XDC, Injective, and Klaytn, with her first partnership outreach with Insur.

“I am very honored to take on this new post, especially at such a fortuitous time when the crypto markets are reaching new highs and fervor is starting to build once more amongst the public,” said Kohli. “The time is ripe in the industry for aggressive expansion and with the assistance of my wonderful team, we plan to increase the pace at which we bring new projects on board into the Bitrue family.”

In her new role, Kohli will focus on identifying new opportunities for geographic expansion into emerging markets and establishing collaborations with various stakeholders, including foundations, Layer 2 solutions, Venture capital firms, and market makers.

Bitrue has a history of prioritizing collaborations with web3 entities and has established ties with Ripple, Cardano, XDC, among others.

With nearly six years of operation and over 10 million registered users, Bitrue is a popular Asian cryptocurrency exchange that has been in operation since 2018. The Singaporean centralized platform is a diverse platform that supports spot and futures trading, crypto loans, and high-interest yield farming and staking.

“As we gear up for the next phase of growth, it’s evident that the crypto industry is poised for significant advancements. From the burgeoning AI sector to the enduring presence of GameFi, and the promising prospects of asset tokenization, we anticipate continued evolution and mainstream acceptance of cryptocurrencies by the end of 2024,” the statement concludes.