B2Broker, a leading liquidity and technology provider of solutions to the forex and crypto industry, announced it has launched its new website and new corporate branding in a recent press release. The updates are the company’s first major website and corporate identity refresh since its launch several years ago. According to B2Broker, the new updates are in line with its strategy of expansion as the leading global provider in its genre, having secured over 200 institutional customers to date.
The company noted that the current Covid-19 impacts around the world have actually increased demand for Forex and crypto-related services from brokerages. Given that brokerages were just recently experiencing record client engagement, B2Broker made the decision to launch a new brand and website to provide an industry first experience, with current and potential clients access to encyclopedic information.
B2Broker Chief Operating Officer, Evgeniya Mykulyak explained that: “we created the previous version of our website two years ago and a lot has since changed…over the course of a year, 15 team members set out to build the best website in the industry, which would not only reflect the full essence of our products, but also provide general information about the industry. Our new logo meanwhile, reflects new values and meanings that are really close to the heart of our company, our team and our products.”
Arthur Azizov, CEO B2Broker, added, “B2Broker is now in its 6th year of successful operations and our new website and branding is an important milestone in the company’s growth and development. Our newly introduced branding reflects our prime position in the industry, the breadth of technology and liquidity services we offer and the global nature of our operations. This is an exciting company with even bigger plans for the market, and now we have a state-of-the-art website and more distinctive brand that fully expresses our purpose.”
The company’s new website was released in 8 languages officially on 14th October, 2020 with clients now being referred to the new domain www.b2broker.com.