Forex and CFD broker Axi has just announced they’re extending their sponsorship with Brazilian Serie A team Esporte Clube Bahia into the 2024 season.
The sponsorship deal is part of Axi’s broader strategy to expand its operations in Brazil and tap into the country’s growing consumer market. Brazil is the fifth-largest country in the world by population, and its people are known for their love of soccer, making it an ideal market for a sports sponsorship deal.
Bahia is a well-known soccer club in Brazil, with a large and loyal fan base. The team has won numerous domestic titles over the years, and its matches are watched by millions of fans across the country. By sponsoring Bahia, Axi hopes to tap into the club’s popularity and reach a wider audience of potential customers.
According to Hannah Hill, Axi’s head of brand and sponsorship: “When we embarked on this new collaboration in 2023, we had no idea of how receptive the Bahia fans would be. As we move forward into a new season, our commitment to bringing the worlds of trading and football closer together remains unchanged. Helping our traders and clients unlock their trading edge is fundamental to us, and through our collaboration with Bahia, we hope to continue growing awareness in the LATAM region, whilst keep on offering unforgettable football moments to our traders and partners.”Top of Form
The news comes shortly after Axi signed a sponsorship deal with Spanish football club, Girona FC, becoming the latter’s inaugural regional partner in Latin America. In its capacity as a regional partner for Girona FC, Axi will work closely with the club on an array of promotional endeavors and fan engagement initiatives across Latin America. The sponsorship package includes exclusive events, unique promotions, and special experiences tailored for avid supporters of Girona FC in the region.
Axi also renewed its flagship sponsorship deal with soccer giant Manchester City. As part of a commercial expansion with the Premier League champions, Axi has extended its multi-year deal and expanded the sponsorship rights to include Manchester City women’s team. Previously known as AxiTrader, the Australian FX and CFD broker has originally become the ‘Official Online Trading Partner’ of the English Premier League club back in 2020.
