ATFX promotes Ergin Erdemir to lead Latin America operations

Multi-regulated brokerage firm ATFX has named Ergin Erdemir as Head of its operations in Latin America as the broker expands its reach and market share in the region.

Erdemir brings a blend of experience from an 8-year tenure in leadership roles within the institutional and retail e-FX sectors in LATAM. His appointment is part of ATFX’s broader strategy to leverage local insights and improve service offerings to meet the specific needs of clients in Latin America.

Erdemir joined ATFX UK in 2018 as Head of Marketing, holding a bachelor’s degree in economics and a postgraduate degree in marketing management.

“I am confident that with the talent and dedication of our team, we will achieve remarkable success and make a lasting impact in this vibrant market,” Ergin said.

“Ergin’s strategic focus and commitment to excellence will guide ATFX LATAM towards a future of growth and success in the vibrant Latin American market,” added ATFX Chairman Joe Li.

Under Erdemir’s guidance, ATFX said it plans to strengthen its position in Latin America by focusing on customer satisfaction, broadening its product range, and cultivating partnerships with local financial institutions.

ATFX has recently entered into a new phase of growth, which saw the broker expand its geographical footprint across Asia, as well as enhance its product offering and focus on localization.

Earlier in 2023, the firm secured a Securities and Commodities Authority (SCA) license in the United Arab Emirates (UAE). Additionally, the acquisition of Rakuten Securities brought an Australian Securities and Investments Commission (ASIC) license into its portfolio.

ATFX also acquired Khwezi Financial Services, a move that grants ATFX a licensed Over-the-Counter Derivative Provider (ODP) status in South Africa. With the inclusion of the South African license, ATFX has expanded its global footprint and regulatory compliance this year, adding to its existing licenses from the FCA (UK), CySEC (Cyprus), FSC (Mauritius), and Seychelles.