Sydney-based FX and CFDs broker, ACY Securities has announced appointment of Alla Darwish as its new Managing Director for the Middle East and Africa (MENA) region.
Darwish has been promoted to take on an expanded role after he served for more than three years as head of marketing for the company’s business in the Middle East.
In his new role, he will lead ACY Securities’ growth strategy, responsible for scaling the business across the MENA region at a time of rapid change for the online trading industry. He will also serve as a pivotal addition to ACY Securities’ senior leadership team to spearhead its growth in the relevant markets.
Prior to landing at the Australian broker, Alla held similar roles at different companies, mostly based out of Sydney and Amman, Jordan. He brings 14 years of experience in leadership years roles, the bulk of which was spent within the FX industry. This includes a total of five years tenure as a sales trading manager at APEX FX Trading.
With a broad background in various capacities, Darwish’s experience and contacts in the sector will help develop ACY’s brokerage solutions for the MENA region.
ACY placing a big emphasis on FinTech
His appointment comes at a time when ACY Securities is placing a big emphasis on FinTech based solutions. ACY’s sister company, Zerologix, is developing a social sharing charting platform, called Finlogix.
As such, the company expects to leverage Darwish’s experience to help strengthen its MENA position as they expand their retail, institutional, and Fintech offerings.
Earlier in July, ACY Securities opened a new office in Melbourne as part of its continuing growth and expansion. The launch of its new office, which is another corporate milestone for ACY Securities also coincides with the plans for a consolidation of ACY Securities, the financial services arm, and Zerologix, the sister technology arm of the ACY Group of companies to form a new holding company, ACYLogix Pty Ltd.