In her new role as Head of Marketing at technology provider for capital markets, she is responsible for driving the firm’s overall marketing and brand strategy especially focusing on articulating and communicating the firm’s value to the market. Ms. Zall is also responsible for all of the marketing activities carried out by the firm which includes market strategy, brand building, public relations, communications, events, digital marketing, and lead generation.
Jessica Lyn Zall is an industry veteran with two decades of experience in marketing activities given her successful award-winning career during which she had led several comprehensive marketing and sales initiatives on behalf of industry-leading firms from various sectors.
Before joining Capitolis, she served as Global Head of marketing strategy for financial data and tech services provider Refinitiv for a year during which she was responsible for handling the firm’s strategic direction to market trading, investing & advisory and wealth management product and services. She had been serving as Global Head of Marketing, Trading & Wealth at Thomson Reuters since June of 2017 but parted ways with the firm when it sold its market data and infrastructure business division to private equity and asset management firm Blackstone Group.
Zall has served several top tier financial service providers ranging from investment banking, wealth & investment management, and risk management firms such as Fidelity Investments, Envestnet, Thomson and Reuters, Reval and J.P Morgan to name a few during her 20-year long career. Jessica started her career as a stockbroker/retirement advisor for Fidelity Investments back in August of 1999 post graduating with a bachelor’s degree in Psychology from University of New Hampshire back in 1998. She also has a master’s degree in Economics which she obtained from Marxe school of public and international affairs in 2007.
Speaking on her new role at the firm, Jessica commented, “I’m thrilled to join Capitolis and its leadership team at such a pivotal time in its evolution. Working at Capitolis is a dream job – it combines the opportunity to reshape an industry ripe for disruption while being part of an organization that authentically lives its values – vision, collaboration, and commitment. I’m excited about the opportunity to build and grow a company with an incredible group of talented people”.
Commenting on Zall’s appointment at the firm, Gil Mandelzis, Chief Executive Officer and Founder of Capitolis commented, “Jessica is a highly seasoned marketing leader with a proven track record of building global brands and delivering results for companies at critical points of their growth, making her a natural addition to our executive team. Capitolis has made strong progress over the past two years to advance our position as one of the most exciting and dynamic fintech companies in capital markets. Jessica’s expertise, creativity, and strategic vision will build on that progress and propel the Capitolis brand forward during our next phase of growth”.
Source:
https://www.capitolis.com/wp-content/uploads/2019/09/190924-Final-VP-Marketing.pdf