Fortex Inc., an ECN trading platform and technology provider, has appointed Aris Christoforou as its head of marketing and regional operations.
Mr. Christoforou will be tasked with managing the group’s global marketing capabilities based out of Cyprus. His mandate will focus on bolstering the firm’s brand strategy, its product marketing efforts, corporate communications, and digital marketing efforts.
Christoforou describes himself as a data-driven marketing executive with a passion for digital transformation, and he already has previous expertise within the FX industry. Most recently, he spent nearly ten months with Spotware Systems, a technology provider for the electronic trading industry, in the capacity of head of marketing.
Christoforou steps into the position with over ten years of additional experience in the marketing space, with the majority of his time being dedicated to SignatureCD. A five-year tenure as a marketing manager at the family-owned business took Aris’ career between 2013 and 2019.
Christoforou joined the team behind the CySEC-regulated FX broker AAATrade as a marketing executive back in 2019. Before that, he served in an analogues role with PrimeXM, a provider of FX bridge aggregation and institutional hosting solutions.
Other stops include nearly 16 months at the CRM software startup he founded under the brand name Nutriapptech.
Christoforou joins at a time when Fortex’s flagship product MT5 Bridge OMX, the company’s primary gateway to MT5, is seeing a significant demand. It enables brokers who use the multi-asset platform to connect to external Liquidity providers. The B2B system was designed for the instantaneous connection of trade servers to banks and liquidity providers, integrating with the key institutional liquidity pools like Advanced Markets and many others.
Fortex is a leading provider of electronic communication network (ECN) trading platforms and technology solutions for forex traders and brokers. The company was founded in 1997 and has since established itself as a provider of a portfolio of brokerage solutions with a greater focus on operators offering the MetaTrader 5 platform, as successor to the MT4 continues to surge in popularity among industry participants.
Fortex’s ECN trading platform is built on a proprietary technology stack that includes advanced algorithms, intelligent routing, and real-time risk management tools. Additionally, Fortex also offers a range of other trading solutions, including white-label trading platforms, liquidity aggregation, and risk management tools.
