IXOPrime has reportedly seen significant growth in 2024, with KPI performance metrics reflecting the wider INFINOX brand success throughout the year.
INFINOX announced its institutional division achieved a 157% increase in Deposits and a 57% in volume traded, highlighting the accelerating traction among Brokers and Institutional Clients.
“We have had constructive feedback from our clients and are clear on where we can do better”
Jay Mawji, CEO of INFINOX, said, “We are particularly proud of our IXOPrime product. Our competitive nature at INFINOX manifests in us providing a premium product on every front: pricing, operations, technology, 24/7 support and fostering strong relationships – this is the INFINOX standard.”
Lee Holmes, who recently returned to INFINOX, said: “At IXO Prime, we’ve built our success on strong, personal relationships with our partners, this value add allows us to do our best work for our clients and ensure we add a value that goes beyond a set of metrics. We’re not here to chase a single metric. We focus on the larger picture, assisting our partners in increasing revenue in ways they may not be aware of.”
Moe Padhani, Head of Sales & Commercial at INFINOX, commented: “We have had constructive feedback from our clients and are clear on where we can do better; paired with our vision and some incredible work by the teams, there is a strong confidence that we can produce the results in 2025 that match our ambition.”
A whole-of-market approach
IXO Prime defends its strong relationship with clients, which creates the necessary environment for optimization that yields competitive pricing and execution plus increasing the $pm revenue from order flow.
Its enhanced trading technology has allowed IXOPrime to go even further by providing pricing and execution models that underpin the benefit of executing with them.
IXO Prime allows clients to engage in a whole-of-market approach, accessing the most efficient combination of pricing and market depth to maximize revenue from order flow. Trading data and order maximization mean that clients can be directed to suitable venues, ultimately providing a strong product offering to their clients.
INFINOX on its 15th birthday
INFINOX is celebrating its 15th anniversary, having started in a small London office only to become a global powerhouse with a footprint that extends far beyond its London roots, with a significant presence in Latin America, the Middle East, and Asia.
The brokerage firm’s staff represents more than 30 nationalities and over 40% of leadership roles are held by women, which further shows INFINOX’s drive toward diversity and inclusivity as part of its company culture.
The FX/CFD broker believes its rise to prominence has much to do with its strong regulatory foundation, being regulated by the FCA, FSC, and SCB, which ensures high standards of governance.
In its 15th anniversary, INFINOX announced the return of Lee Holmes to its senior management team to fuel the brokerage company’s further growth and international expansion.
INFINOX hired Mayne Ayliffe to lead HR
Earlier this year, INFINOX hired Mayne Ayliffe as Global Head of HR, based in Dubai and overseeing the Group’s Human Resources function. A seasoned HR professional with a decade of experience across the finance and professional service industries, Ayliffe has a strong track record of leading HR teams, driving organizational growth, and fostering a positive and productive work environment.
Her wealth of expertise includes previous leadership positions at prestigious organizations such as Equiti Group, Commercial Bank of Dubai, and PwC. Equiti Group, a direct competitor of INFINOX, hired Ayliffe as Global HR Projects & Business Partner in 2020, a role she played until August 2022.
INFINOX sponsors BWT Alpine F1 Team and the Alpine Endurance Team
INFINOX recently became a sponsor of the BWT Alpine F1 Team and the Alpine Endurance Team, as part of its 15th anniversary celebration. The brokerage firm is now the Official CFD Global Trading Partner of the two sports team managed by Alpine, the Enstone-based Formula One team which competes in the Formula One World Championship. This strategic alliance will officially debut at the 2024 Bahrain Grand Prix, marking the beginning of the new Formula 1 season.
As part of the agreement, INFINOX will gain significant brand visibility. Its branding will be featured on the BWT Alpine F1 Team’s A524 car and the Alpine Endurance Team’s A424 vehicle. Furthermore, the INFINOX logo will appear on drivers and mechanics’ suits, team collateral, and at-track assets, ensuring exposure throughout the racing season.
