“The Koonce acquisition will eventually allow the TradeZero broker-dealers to receive dedicated treatment and service from our in-house clearing team, resulting in a better client experience for end user TradeZero clients.”
TradeZero USA Inc., a subsidiary of TradeZero Holding Corp., has completed its acquisition of Koonce Securities in a strategic move set to enhance TradeZero’s capabilities and offerings, promising an improved experience for its client base.
TradeZero’s acquisition of Koonce Securities positions the company to clear securities trades for the entire TradeZero group of broker-dealers. This integration marks a significant step forward in TradeZero’s mission to provide a comprehensive and seamless trading experience for its clients.
Daniel Pipitone, CEO of TradeZero Holding Corp., commented: “The Koonce acquisition will eventually allow the TradeZero broker-dealers to receive dedicated treatment and service from our in-house clearing team, resulting in a better client experience for end user TradeZero clients.”
TradeZero offers online trading platforms for active retail traders
Founded in 2015, TradeZero was established by a team with decades of collective operating and trading experience. The firm grew to become a prominent player in the world of online trading platforms for active retail traders.
Their goal was to create a next-generation trading platform tailored to the specific needs of active retail traders. Over the years, TradeZero has gained a strong reputation for providing commission-free stock trading and direct market center access for U.S. equities and equity options trading.
Commission-free and after-hours trading of DMA stocks and options
One of TradeZero’s standout features is its suite of advanced trading platforms, available in desktop, web-based, and mobile versions. These platforms offer retail traders access to professional-grade market tools and 24/7 live customer service. This comprehensive support system empowers traders to make informed decisions and execute trades with confidence.
TradeZero’s proprietary Short Locate Services have been recognized with prestigious awards, such as being named Best Broker for Short Selling by the Benzinga Global Fintech Awards in 2020, 2021, and 2022. These services enable clients to source locates and pre-borrows for non-easy to borrow securities, providing a valuable edge for active traders.
Moreover, TradeZero extends trading hours from 4 am to 8 pm ET, allowing traders to capitalize on market opportunities beyond the conventional trading day.
As TradeZero continues to evolve, its acquisition of Koonce Securities LLC is a testament to its commitment to offering a complete and competitive suite of services to its clients. This strategic expansion positions TradeZero as a leader in the online trading space, catering to the diverse needs of active retail traders.
