TopFX has made its latest senior appointment, this time on-boarding Muhammad Asim as its head of global sales. He joins the CySEC-regulated firm with 14 years of experience to enhance its sales team in the Middle East markets, with the group eyeing a broader focus and growth in the region.
Asim’s kicked off career his into the foreign exchange industry back in 2021 when he worked as an FX trader, sales & business development manager. He also served as a regional sales manager at PomeloFX, which is authorised by the Vanuatu Financial Services Commission and also has registered offices in Dubai and Cyprus.
Most recently, Muhammad spent less than a year as an equity options trader at Chicago-based fintech startup tastytrade, which was acquired last year by the UK spread better IG in a $1 billion deal.
Asim will be based out of TopFX’s newly-opened office in Dubai as the company seeks to focus on providing customizable liquidity solutions to the region’s diverse institutional clientele.
Organizing the effort on behalf of TopFX has been a small team headed by Omar Al-Janabi, who was appointed as a regional manager back in July 2021. The team has secured office space for the new operations in Burlington, a 40-storey office building in Business Bay, Dubai.
The addition of this coveted presence extends the group’s arsenal to include regulated companies authorised in Cyprus and Seychelles. It will also allow TOPFX to provide its range of FX and CFDs products to retail and professional clients in the GCC region and North Africa.
TopFX had recently parted ways with Michael Nichols, who joined California-based FX technology provider Match-Trade Technologies LLC to head up its sales department in the Cyprus office. He joined the Cyprus-based company in the role of head of institutional sales in April 2019.
Six months later, Nichols was elevated to take on an expanded role as director of institutional sales tasked with expanding the reach of the company’s newly-launched operations. At the time, TopFX announced plans for expansion in non-EU jurisdictions and the launch of a new program for introducers and fund managers.