FlexTrade, the leading multi-asset execution and order management systems provider, announced today the appointment of Bruce Wolf as Head of FX Business Development. Based in the company’s New York headquarters, Wolf’s role will include managing sales and business development for FlexTrade’s FX trading solutions for both the buy side and sell side markets.
Commenting on his appointment, Wolf said:
With the increase in automation, and the regulatory changes being implemented around the globe, the buy side really has no choice but to take more control of the workflows that make up their day-to-day trading process. It’s an ideal situation for FlexTrade since the company’s FX workflow management, such as netting, splitting, bunching tickets, pre/post-trade allocations, PM/Fund allocations, and basket trading, is extraordinary when compared to other providers in the field.
An industry veteran with over 30 years in sales and business development, Bruce Wolf started out at MCI Telecommunications in 1983 and then moved to Thomson Reuters (London and New York) as Managing Director of Corporate Accounts in 1988. Fifteen years later, Wolf joined Citi as Head of Banks FX Sales Europe, then Americas, and later CEEMEA in Zurich.
In late 2010, after a 7-year stint at Citi, he joined Integral Development Corporation as Managing Director, Head of Americas, selling multi-bank FX trading and white label platforms to banks, brokers, hedge funds and financial institutions. Prior to joining FlexTrade, Wolf was Head America Sales and Global Head of Banks & Brokers Sales at EBS BrokerTec, where he sold the firm’s FX and Treasury services to banks, brokers, and hedge funds.
Manish Kedia, Managing Director of FlexTrade Systems Pte Ltd, commented:
It’s a genuine pleasure to have a person of Bruce’s calibre join FlexTrade’s FX team and lead our business development efforts in the States. The depth of Bruce’s knowledge and experience in providing business solutions to financial institutions will be invaluable to FlexTrade as we enhance and expand our offerings to the FX market.
Throughout my career, my approach to sales has always been to carefully listen to the prospect or client and then tailor the solution to address their specific needs. It’s an approach that is ideal for leveraging the array of innovative options offered in FlexTrade’s FX solutions.