ACY Securities Archives - The Industry Spread

Ashley Jessen Appointed as ACY Securities Head of Marketing

September 10, 2019 by Karthik Subramanian Leave a Comment Filed Under: Industry News Tagged: ACY Securities

Australia based forex brokerage service provider ACY Securities which was rebranded post ACY Capital’s acquisition of Synergy FX earlier this year still continues to focus on expanding its executive pool. The latest move made by the firm is appointment of industry veteran Ashley Jessen to the role of Head of Marketing which came into effect since 2^nd September 2019. Ashely’s appoinitment to role of Head of Marketing has resulted in slight changes to current framework of top level leadership roles at the firm. Justin Pooni who joined the firm back in July this year from Sydney based wealth management firm yellow brick had previously taken on the role of Head of Marketing and Communications at the time of joining the firm. However, recent addition of Ashley to top level leadership role has caused Justin to take on slightly different role.

Justin Pooni will now serve in the role of head of Branding and Communications and will focus primarily on communications related activities, while Jessen will be in charge of and focus on developing the firm’s digital marketing strategy. Ashley’s responsibility as Head of Marketing include building performance based marketing campaigns, identifying marketing opportunities to test, measure and scale operations, formulate full marketing budget and spend focusing on ROI, creating and executing the content marketing and SEO strategy and also engaging in social media strategy across all channels along with few other assignments. Jessen has been a part of financial services industry for nearly 19 years now most of which he has now spent focusing specifically on performance driven marketing activities aimed at driving results for leading CFD and FX online trading service providers. Prior to joining ACY Securities, Ashley served as Chief Executive Officer for profile booster for which he is also the co-founder.

While at profile Booster, he was responsible for developing and managing the digital marketing and content strategy for finance and professional firms. Speaking about his new role at the firm, Jessen commented, “The financial services industry around the world is moving faster than ever before, with technology playing a vital role in the growth. ACY Securities has a deep background in developing cutting edge technology, a unique perspective and a vision that quickly caught my attention. Not only is ACY Securities a global multi-asset broker but their future development plans are laser-focused on providing cutting-edge tools for the modern-day investor”. Speaking on same topic, Jimmy Ye, Co-Director at ACY Securities commented, “ACY Securities is at an exciting point, and we wanted to secure Ashley’s depth of experience in the financial services industry, to leverage the opportunities both locally and internationally, to help move our company forward”.

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Russell Sandiford Appointed as ACY Securities Chief Market Analyst

August 11, 2019 by Karthik Subramanian Leave a Comment Filed Under: Industry News Tagged: ACY Securities, Chief Market Analyst, Russell Sandiford

Australia based forex broker ACY Securities recently made an announcement stating that it has hired a new chief market analyst. According to the announcement, the newly hired market analyst is an industry veteran with over 16 years of experience in financial service industry. Russell Sandiford, the newly hired executive started his tenure at the firm last month as per details revealed by the broker. Sandiford has experience in handling wide range of asset across the global market namely indices, commodities and forex pairs. In his new role as Chief market analyst, he will be responsible for distributing premium market analysis and commentary given company’s efforts to ensure that their clients get high quality analytical data. According to his LinkedIn profile, he is an experienced proprietary trader with a special focus in forex, commodities and US equities having worked extensively from Sydney and London based financial service providers.

Prior to joining ACY Securities, he served as a proprietary trader for a private based out of Sydney for nearly 5 years. Before that, he served as a dealer and market analyst for easy markets dealing with clients from Singapore and Australia specializing in FX, stocks, commodities and F&O derivative assets. Prior to that, he served as sales trader at Axi Trade from both their London and Sydney offices where he helped build IB partners client book & retail volume, conducted live trading educational webinars and drove retail trading volume by assisting clients with lacing market orders and trade positions. He also served in same capacity for Australia based trading service provider City Index Australia Pvt Ltd. He started his career at Rusco Financial P/L where he served for nearly eight years as a swing trader dealing in stock market. The statement from the firm states that Sandiford is ideal candidate for his role as he takes a mixed fundamental and technical approach in his analysis which is highly beneficial for their clients most of whom are intra-day traders.

When speaking about new appointment at the firm, Jimmy Ye, Co-director of the firm commented, “As part of our commitment to provide traders with premium analysis, Russell will be leading the output of sharp market commentary through the provision of daily morning/afternoon briefs, live webinars around key data releases, as well as weekly markets wraps and reports”. Speaking about his new role at the firm, Sandiford commented, “Analysing the global markets is one of my greatest passions. There is excitement, volatility and method. I am also passionate about showing traders what to look for when trading the markets and my role at ACY Securities allows me to do exactly that, for which I am certainly very excited”. It should also be noted that the firm made another hire last month with appointment of Justin Pooni as head of Marketing and Communications.

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Justin Pooni Appointed as Head of Marketing & Comms of ACY Securities

July 30, 2019 by Karthik Subramanian Leave a Comment Filed Under: Industry News Tagged: ACY Securities, ASIC, Justin Pooni

As per the recent announcement made by Australia-based forex broker ACY Securities, the firm has now appointed Justin Pooni as its new Head of Marketing and Communications. ACY securities was formerly known as ACY Capital but has been rebranded post-acquisition of Synergy FX back in 2018.

In his new role as head of marketing and communication, Pooni is responsible for the firm’s strategic positioning, communications, digital strategy with the primary intention of targeting and promoting the company to traders across global market as part of the firm’s global expansion plans. According to a statement released by the firm, Pooni has become highly experienced in both developing and growing brands within Australian and Global Markets owing to multiple high-level managerial roles he has held in his career over the course of last decade.

Prior to joining ACY Securities, Justin served as Group Communications Manager for Sydney based wealth management firm Yellow Brick Road for a period of six months. Justin graduated from Curtin University with a bachelor’s degree in Mass Communication and he also did a double major in Public Relations & Marketing and has since served in high-level market roles in various industries during his 13-year-long career. Justin has begun his career as National Brand Marketer for one of Australia’s most popular and oldest marketing firm – Milner’s Brand marketing back in 2006. He also served in high-level Marketing roles for the Department of Justice and Regulations, Victoria – Australia, Lumo Energy, Kellet Communications and Saigon Technology outside of financial service industry. Aside from Yellow Brick Road and ACY Securities, he has also served for yet another financial service provider – USGFX, an ASIC regulated forex and CFD Broker.

When speaking about the firm’s decision to appoint Justin Pooni to role of head of marketing and Communications, Jimmy Ye, Director at ACY Securities commented, “This senior appointment is part of a series of upcoming executive appointments inline with ACY Securities’ commitment to beef up our presence in the global multi-asset trading industry in an organic way”. Commenting on his new role at the firm, Justin Pooni stated, “With a strong value proposition, the very best infrastructure and a commitment to empowering traders through technology, ACY Securities has all the makings of becoming one of the most sought-after multi-asset brokers in the global market”. ACY securities currently offer trading services in FX, indices, crypto, and Commodities via MT4/5 trading platform and also offers trading related educational services. Moving forward, the firm is also expected to launch a new MAM system and revamped client portal with advanced account management features in its dashboard.

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Australian ACY Capital Rebrands to ACY Securities Following Synergy FX Deal

March 26, 2019 by Ricardo Esteves Leave a Comment Filed Under: Industry News Tagged: ACY Securities, crypto, EverForex Financial, FX indices, Synergy, Synergy FX

Australia-based retail and CFD broker ACY Capital has rebranded itself as ACY Securities following the acquisition of Synergy FX announced six months ago. Under the new banner, the trading company will offer FX, indices, crypto and commodities as well as trading education services.

Set to continue its global expansion, ACY Securities will be rolling out a line up of new products and services in the coming months, which include a new MT5 trading platform, securities trading, a new client portal with advanced account management dashboard, and new MAM System which will be part of the next technology product launch.

The acquisition of Synergy FX, which took place in H2 2018, allowed the firm to be integrated into ACY’s forex and CFD business, whilst still maintaining the Synergy FX brand. Jimmy Ye, Director of ACY Capital Group, had commented on the deal . “Technology and education are keys for businesses in financial and derivative industry. Acquiring Synergy FX represents an important opportunity for the group to grow our footprint globally and especially hometown Australia. Combining Synergy FX’s impressive track record with ACY Capital’s in-house capabilities in financial insight, demand management and state of art technology and education puts us in a unique position to assist more institutions and retail traders to take advantage of the changing derivative industry.”

ACY Securities Pty Ltd (AFSL 403863) and ACY Capital Pty Ltd (AFSL 474738) are authorized and regulated by the Australian Securities and Investments Commission.

Christian Dove

Christian Dove, CEO of Synergy FX, said that its brokerage could improve its solutions for traders by accessing ACY Capital’s scale, multi-technology solutions, educations and strong balance sheet. In early 2019, Dove was appointed Chief Executive Officer at EverForex Financial after spending almost a decade with Synergy Financial Markets which he founded. He commented on his executive move, pointing out that since selling Synergy last year “I have been looking for new opportunities. Both I and EverForex are very excited about our potential together in the future.”

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