PrimeXM taps Soren Klausen as head of sales

PrimeXM has appointed Soren Rosenkrantz Klausen, a highly experienced FX industry professional, as its head of global sales, according to information made public on his Linkedin profile.

He joins PrimeXM following a distinguished career in the Forex industry. He brings to the role nearly 26 years of experience at major global banks, where he was mainly focused on managing e-FX institutional sales.

Klausen served most recently as sales director at Alp Financial, an FCA-regulated provider of  forex brokerage, crypto and multi-asset trading solutions. Prior to that, he was a senior sales director at Integral Development, also held similar roles at top institutional venues including Fastmatch and Parabellum Markets.

Over the course of his career, additional stops include senior stints at Bloomberg’s Tradebook where he served as head of EMEA FX sales, followed by a seven-year tenure as head of institutional FX sales, EMEA at Bank of America Merrill Lynch.

Klausen kicked off his career at Danske Bank back in 1986, then he moved to JPMorgan Chase, Morgan Stanley and Deutsche Bank.

In his capacity as head of global sales, he would promote PrimeXM’s flagship platform, XCore, which offers low latency order routing and pricing engine, giving the institutions the opportunity to ‎connect to a wide range of liquidity providers. Furthermore, ‎XCore is installed in PrimeXM’s infrastructure in Equinix ‎data centers, allowing for the efficient management of the entire brokerage business in a centralized environment.‎

In addition to their primary product XCore, PrimeXM offers hosting services in the most popular data centers used by the FX industry, such as Equinix LD4, NY4, and TY3, which enables clients to house their trading systems and algos in co-location to their execution engine and liquidity providers.

PrimeXM revealed last year that its hosted servers were targeted using ransomware. According to the company, less than 3% of hosted clients experienced difficulties on their trading operations, but its team of engineers managed to quickly restore the servers to their usual performance and correct any issues caused by the ransomware attack.