Polkadot has secured a sponsorship deal with Lionel Messi’s Inter Miami football club, becoming the club’s global training partner.
Under the agreement, Polkadot’s logo will be featured on all first-team training gear, debuting before the club’s match against Chicago Fire FC on August 31. Players and technical staff will wear Polkadot-branded training shirts during official sessions, travel, and pre-match warm-ups.
Polkadot joins the list of crypto companies sponsoring football team training kits. In the English Premier League, crypto exchange OKX has a £20 million deal with Manchester City, while blockchain network Tezos partners with Manchester United.
David Beckham’s club is a major player in the American soccer league, with one of the biggest social media followings among U.S. sports teams. After signing big names like Sergio Busquets, Jordi Alba, Lionel Messi, and Luis Suárez, the club drew a lot of public attention.
As the main partner, Polkadot will engage Inter Miami fans through interactive fan zones and digital campaigns. The partnership also includes branding opportunities at Miami’s Florida Blue Training Centre and throughout the Chase Stadium, with signage inside and outside, as well as LED displays and other visuals.
Chrissy Hill, CLO & interim COO of Parity Technologies, Polkadot’s leading technical contributor, said: “We’re thrilled the innovative Polkadot community is continuing its strong commitment to the future of entertainment with its sponsorship of Inter Miami.” Euan Warren, Inter Miami’s Vice President of Partnerships, added, “Our shared vision for innovation makes this a collaboration that will resonate with our fans worldwide.”
Polkadot’s recent treasury report reveals that the platform allocated $87 million worth of DOT to various initiatives in the first half of 2024.
More than $36 million was spent on marketing, events, and outreach to attract new users, developers, and businesses to its ecosystem.
Following the completion of Polkadot 1.0 in July 2023, the community is preparing for Polkadot 2.0, which will introduce advanced technologies like Async Backing, Elastic Scaling, and Agile Coretime.
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