Natural Language Generation (NLG) is a crucial growth area in the digital landscape, with the unique potential to be used across multiple industries.
NLG is a development in Artificial Intelligence (AI) that allows machines to become experts in generating high-quality, original written communication. The best part of using this technology is that the content is created in natural language, similar to what a human being would create.
What is NLG?
NLG is a subset of Natural Language Processing (NLP) that works in combination with Natural Language Understanding (NLU). NLU understands human language and transforms it into data. NLP then works on this data and structures it in the form of a language that can be conveniently interpreted by a computer. Finally, NLG converts this language into meaningful narratives that are difficult to distinguish from those written by human beings.
With NLG, content generation becomes effortless and cost-efficient even for long forms of text from structured data. If this ability is properly utilized, it can automate and scale content generation and maintain a flow of high-quality content across various channels.
How Brokers Can Use NLG for Social Media Marketing
Brokers function in an intensely competitive landscape where they need an edge to generate quality leads. Using social media to reach out to your target audience can bring down lead generation costs by 45% and increase revenue by as much as 24%. The only problem is that hiring an in-house social media marketing team or outsourcing it can prove expensive. This is where automating the creation and publishing of content can come to the rescue. With the power of NLG, brokers can consistently engage potential customers through unique, timely, and relevant social media posts.
Some other ways in which NLG can help with social media marketing include:
NLG has numerous uses in the brokerage industry. But one major benefit is that it creates unique, multilingual content automatically, enabling brokers to offer more targeted and individualized content. Being able to communicate in the customer’s native language can be a huge advantage in establishing a global footprint.
NLG helps in reducing content production costs while enhancing time efficiency because it cuts down the number of human hours that would have otherwise been required in this process. It can quickly come up with accurate and multiple versions of the same information, and in multiple languages.
NLG brings a high level of flexibility to social media marketing campaigns. It can generate text at scale in milliseconds, saving huge amounts of time and helping deliver content that resonates with each customer.
For example, it can be used to automate “news of the day” lead generation campaigns and allow brokers to quickly modify the message as per the market news. This can be a good way to establish your brand value.
Growing your global footprint with NLG
If you aim to expand globally, you will need to localize your content to connect with the audience. This doesn’t mean simply posting the same content in different languages. It means making the content culturally appropriate and aligned to the needs, values and preferences of the region.
At the same time, you also need to ensure that the content being shared is accurate and compliant in every language. NLG can help you achieve exactly this too.
Autochartist offers industry-exclusive NLG technology that generates automated social media content for brokers and helps them meet the ever-increasing demand for quick, cost-effective, reliable and high-grade content.
Are you ready to expand your reach through relevant content across time zones and languages? Contact us to learn more.