“This expansion is not just about growth; it’s a strategic step to embrace the immense potential of the entire MENA region. Here, the importance of trust between business partners is crucial, and it perfectly aligns with how we do business, making sure we always have personal contact with clients.”
Match-Prime Liquidity, in collaboration with Match-Trade Technologies, has announced the inauguration of a new office in Dubai in a significant milestone expansion into the Middle East and North Africa (MENA) region.
The Dubai office will function as a central hub for both forex providers, showcasing their heightened involvement in the MENA region.
The strategic partnership aims to foster lasting collaborations, leveraging Match-Prime’s regulated multi-asset liquidity by CySEC and Match-Trader, the acclaimed trading platform by Match-Trade Technologies.
Ahmed Fouad appointed Head of MENA at Match-Prime Liquidity
The management of the UAE branch falls under the purview of Ahmed Fouad, appointed as the Head of MENA at Match-Prime Liquidity.
With his extensive experience at market-leading companies like Leverate and ATFX, Fouad is well-positioned to lead the expansion in the MENA region.
Holding a Heriot-Watt Master’s degree in Financial Management in the UK and a CMT (Chartered Market Technician) certification, Fouad joins Match-Trade after three years as Global Head of Brokerage at Leverate’s Dubai office.
Prior to that, he was Regional Manager at ATFX for nearly three years, where he oversaw the daily operation globally covering offices in the UAE, Egypt, and Kenya, and helped in acquiring licenses and setting up rep offices in those jurisdictions. At ATFX, he set up deals for LPs for ATFX and brought
“Strategic step to embrace the immense potential of the entire MENA region”
Both companies, recognized for their excellence, have actively participated in the region, with Match-Prime acknowledged as the Best Multi-asset Liquidity Provider in MEA last year. The newly established office on the 30th floor of the Latifa Tower in Dubai will serve as a pivotal location for their operations in the MENA region.
Andreas Kapsos, CEO of Match-Prime Liquidity, said: “Today marks a significant milestone for our companies as we proudly announce the opening of our office in Dubai. This expansion is not just about growth; it’s a strategic step to embrace the immense potential of the entire MENA region. Here, the importance of trust between business partners is crucial, and it perfectly aligns with how we do business, making sure we always have personal contact with clients.”
Michael Nichols, Head of Sales at Match-Trade Technologies, added: “Dubai has quickly established itself as a new financial centre, attracting major players from the forex industry. This dynamic market offers the opportunity to innovate and expand our solutions. Being present in Dubai means we can better understand our clients’ needs and respond faster, ensuring our technology stays ahead in the industry. It shows how far we’ve come and how much more we can do.”
