The cryptocurrency industry continues to attract celebrities. The latest to jump on the bandwagon was none other than the world-renowned soccer player Lionel Messi.
According to a recent press release, Messi has become the brand ambassador for Singapore-based cryptocurrency derivatives exchange Bitget. Part of his responsibilities would be to further introduce Bitget to users, brands, and to organizations worldwide.
The announcement kicks off the engagement between Bitget and Messi, the winner of a record-breaking seven Ballon d’Or Awards, with a film production a month before the Football World Cup tournament.
Through this partnership, Bitget will give Messi fans the opportunity to explore Web 3.0 and the potential of trading crypto on Bitget. There is also a shared understanding that the partnership will allow both parties to commit to more efforts, extending beyond cryptocurrency and football.
Bitget, established in July 2018, acts as Juventus official partner and official cryptocurrency exchange partner, and also its first-ever sleeve partner. The cryptocurrency derivatives exchange supports futures trading, spot trading and digital asset purchasing. It reportedly has 1.6 million registered users in 48 countries and regions including UK, France, Italy, South Korea, Japan, and Russia.
“I wanted to thank Bitget for their enthusiasm in making me participate in the world of crypto. I trust that both parties can activate meaningful initiatives as well as in offering web 3 to the sports fans” Leo Messi says.
This is not the first interaction between Lionel Messi and the blockchain world. Earlier in this year, French club Paris Saint-Germain confirmed that its contract with the iconic Argentinian footballer included the so-called “$PSG Fan Tokens”. As part of his wage package, Messi was handed an undisclosed amount of the club’s fan tokens that tie the football legend with Paris St-Germain fans around the world.
Many celebrities have become the faces of crypto firms over the last two years as the space grows. Actor Matt Damon famously plugged Crypto.com in to formally introduce the platform to consumers around the world. The Hollywood movie star was the hero of a global brand and advertisement campaign – entitled “Fortune Favours the Brave” – that was run in over 20 countries.
Gracy Chen, Managing Director of Bitget, says, “We try to reflect the diversity and richness of our platform community in the partnerships we choose. We open up Web 3 to sports fans; they open the field to crypto traders. As the Football World Cup approaches, Messi is to lead Argentina to new glory. We are honoured to have such a force of nature collaborate with us.”