“Kraken’s partnership with Williams Racing shows what is possible when you combine a great mission with excellence, innovation and breakthrough performance. These are both iconic brands that have stood the test of time. We’re excited to engage with both Kraken’s and Williams Racing’s global communities, showcasing the power and life-changing impact of crypto and Web3.”
Williams Racing and Kraken have announced a major new global partnership in which the crypto platform becomes the team’s first-ever Official Crypto and Web3 Partner.
The sponsorship deal was announced ahead of this weekend’s Australian Grand Prix in Melbourne. Kraken branding will adorn the FW45 halo and rear wing for the remainder of the 2023 FIA Formula One World Championship season, as well as adorn driver race suits and team caps. The rear wing will showcase KrakenNFT customer-owned digital collectibles artwork from leading third-party NFT projects at select Grands Prix. Williams and Kraken will also collaborate on the design of limited-edition caps for select Grands Prix.
In addition, Kraken will participate at selected Williams Racing fanzone initiatives throughout the season, with pop-up experiences in cities throughout the calendar, and produce content and experiences to educate and engage fans about the value and mission of crypto and Web3.
Sponsorship to reach both fans and new institutional clients
Kraken is one of the world’s largest digital asset platforms, founded in 2011, and now counts with over 10 million clients worldwide trading more than 200 crypto assets and six fiat currencies available through its mobile app and trading platform.
The platform offers spot trading with margin, parachain auctions, staking, regulated derivatives, and index services, as well as a custodial NFT marketplace. Kraken holds multiple licences in its key jurisdictions. In the UK, Kraken is a Financial Conduct Authority (FCA) registered cryptoasset business, and also operates an FCA authorised Investment Firm through its subsidiary Crypto Facilities.
As the first partnership of its kind for Kraken, it represents an opportunity to engage with fans and crypto holders in exciting new ways in one of the fastest-growing sports in the world.
Williams Racing has secured 16 FIA Formula One World Championship titles since its foundation in 1977, with nine of these titles having been won in the Constructors’ Championship in association with Cosworth, Honda and Renault. The remaining seven titles were won in the Drivers’ Championship with Alan Jones, Keke Rosberg, Nelson Piquet, Nigel Mansell, Alain Prost, Damon Hill, and Jacques Villeneuve.
James Bower, Commercial Director, Williams Racing: “We are proud that Kraken is entering Formula 1 with Williams Racing, bringing together two of the most trusted and longest standing brands in our respective industries. We’re excited to get the partnership underway to offer our fans cutting-edge crypto and Web3 experiences, while also enabling Kraken to reach new institutional clients and businesses through our network and events.”
Mayur Gupta, Chief Marketing Officer, Kraken: “Kraken’s partnership with Williams Racing shows what is possible when you combine a great mission with excellence, innovation and breakthrough performance. These are both iconic brands that have stood the test of time. We’re excited to engage with both Kraken’s and Williams Racing’s global communities, showcasing the power and life-changing impact of crypto and Web3.”
