iSAM Securities has announced the appointment of Azadeh Kasraei as Head of Integrated Client Solutions, where she will develop the existing global team, focusing on efficient client service delivery whilst maintaining strong relationships with the client.
Her role will include the streamlining of the onboarding process, thus maintaining iSAM Securities’ client-centric approach.
iSAM Securities is a leading algorithmic trading firm and trusted electronic market maker, providing liquidity, technology, and prime services partner to institutional clients and trading venues globally.
Regulated by the FCA, SFC, and CTFC, and CIMA registered, the firm offers full-service prime brokerage and execution via its cutting-edge proprietary technology, as well as analytics, cleared through the group’s bank Prime Brokers.
Azadeh Kasraei joins iSAM Securities from Hidden Road
Azadeh Kasraei joins iSAM Securities from Hidden Road, where she was Global Head of Client Success, focusing on bringing solutions and automation to pre and post-trading systems. Azadeh previously headed up various global teams as she assumed two senior leadership roles in her 4 years at Coremont acting as Head of Trade Support, progressing on to become the Head of Europe Operations.
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Across her 18 years in the industry, she gained a wealth of experience working alongside a variety of top-tier banks, including Goldman Sachs, Citi, and JP Morgan, hedge funds, including Citadel and Brevan Howard. Azadeh began her career in finance in 2006 working in FX Sales on the Hedge Fund Desk at BNP Paribas.
“Shared values on the importance of client experience”
Azadeh Kasraei, Head of Integrated Client Solutions at iSAM Securities, said: “iSAM Securities has already established a great reputation in the market, known for its cutting-edge technology and talented team. I have worked in client facing roles throughout my entire career, and I am thrilled to be joining a company that shares my drive and the importance of client centrism in all its operations.”
Sam Johnson, Managing Director at iSAM Securities, commented: “At iSAM Securities, the needs of our clients are engrained in our DNA. I am so pleased to be welcoming Azadeh to the team as her breadth of experience and shared values on the importance of client experience makes her a natural fit within the group. I am looking forward to seeing Azadeh make the role her own and help us to continue to deliver a world class client experience.
iSAM Securities expanded liquidity offering
iSAM Securities recently expanded its liquidity offering with the addition of 16 new instruments, including China H Shares, Cocoa, Coffee Arabica, Coffee Robusta, Cotton, Singapore 30 and Sugar Raw, which are currently live for pricing and trading.
The additional nine instruments including, US Dollar Index, Russell 2000, Bitcoin, Ether, Corn, Copper, Heating Oil, Soybean, and Wheat are set to go live in the coming months.
The firm has experienced notable growth in its product offerings, recently introducing a Crypto Margin Facility alongside previous additions like Natural Gas and China A50.
iSAM Securities launched RADAR and APEX Bridge
iSAM Securities also recently launched its new risk analytics dashboard, RADAR, alongside the APEX Bridge, a software solution designed to streamline risk management and liquidity connection. The APEX Bridge integrates a risk engine and liquidity bridge, connecting clients to a network of liquidity providers.
The platform was created by experienced risk managers and traders, and it focuses on speed and stability. It allows brokers to customize liquidity across various inputs, including spreads, skew, and time-based markups, and accepts orders from MT4, MT5, and FIX gateways.
This technological expansion supports the company’s goal of globalizing its client-focused business and reaching a broader client base, backed by a multi-million dollar investment. With its multi-year investment program, iSAM Securities benefits from its technological advancements, including the APEX liquidity bridge and RADAR, the company’s analytics suite designed for retail brokerage.
