INFINOX is celebrating its 15th anniversary, observing the fast growth achieved by the renowned brand in the FX and CFD industry which started in a small London office to become a global powerhouse.
Today, the broker’s global footprint extends far beyond its London roots, with a significant presence in Latin America and Asia.
“I couldn’t be prouder of the INFINOX team”
The company’s product offerings have since expanded to include IX Partners, IX Social, IX Sync, and IXO Prime, which are tools that empower traders and address their demands for a sophisticated trading experience.
The brokerage firm’s staff represents more than 30 nationalities and over 40% of leadership roles are held by women, which further shows INFINOX’s drive toward diversity and inclusivity as part of its company culture.
The FX/CFD broker believes its rise to prominence has much to do to its strong regulatory foundation, being regulated by the FCA, FSC, and SCB, which ensures high standards of governance.
Jay Mawji, CEO of INFINOX, said: “From a startup in a box office in London to one of the world’s most recognized CFD brands, I couldn’t be prouder of the INFINOX team. Our 15-year journey is a testament to the brand values we stand by and our commitment to putting clients first.”
Lee Holmes rejoined INFINOX
The 15th anniversary of INFINOX is taking place as the broker announces the return of Lee Holmes to its senior management team to fuel the brokerage company’s growth and international expansion.
INFINOX has seen significant growth in its key markets through 2024, pushing key metrics to recent new highs. The growth has been fuelled by its strong brand reputation and a continued commitment to relationships with Partners and Prime clients. A sponsorship deal with Alpine F1 has seen the brand elevate in its positioning and establish new relationships with stakeholders across the industry.
Having started at FXCM, where he worked in FX and Derivatives sales, margin FX sales, and IB and Institutional Sales for five years, he then played a number of roles across the FX/CFD industry, including helping VIBHS flourish, co-founding the brokerage ForexVox, and leading sales at Zenfinex.
Lee Holmes originally joined INFINOX in 2022 after time with Zenfinex (now Taurex), Hantec, and Exinity. He jumped at the chance to come back after a short hiatus in 2023 and continue where he left off.
INFINOX hired Mayne Ayliffe to lead HR
Earlier this year, INFINOX hired Mayne Ayliffe as Global Head of HR, based in Dubai and overseeing the Group’s Human Resources function. A seasoned HR professional with a decade of experience across the finance and professional service industries, Ayliffe has a strong track record of leading HR teams, driving organizational growth, and fostering a positive and productive work environment.
Her wealth of expertise includes previous leadership positions at prestigious organizations such as Equiti Group, Commercial Bank of Dubai, and PwC. Equiti Group, a direct competitor of INFINOX, hired Ayliffe as
INFINOX sponsors BWT Alpine F1 Team and the Alpine Endurance Team
INFINOX recently became a sponsor of the BWT Alpine F1 Team and the Alpine Endurance Team, as part of its 15th anniversary celebration. The brokerage firm is now the Official CFD Global Trading Partner of the two sports team managed by Alpine, the Enstone-based Formula One team which competes in the Formula One World Championship. This strategic alliance will officially debut at the 2024 Bahrain Grand Prix, marking the beginning of the new Formula 1 season.
As part of the agreement, INFINOX will gain significant brand visibility. Its branding will be featured on the BWT Alpine F1 Team’s A524 car and the Alpine Endurance Team’s A424 vehicle. Furthermore, the INFINOX logo will appear on drivers and mechanics’ suits, team collateral, and at-track assets, ensuring exposure throughout the racing season.
