Exinity, which was founded in 2020 by Andrey Dashin, owner of brokerage companies Alpari and FXTM, has appointed Heiko Mueller as senior vice president of business development.
In this position at Exinity, Mueller is responsible for driving business partnerships to support the company’s growth and strategy. He brings to the role more than two decades of experience in sales, business and brand management, mostly spent within the FX industry.
Before coming to Exinity, Mueller was the chief operating officer at Capital Index, where he worked more than three years based in London. Prior to that, he was marketing director at Destek Markets, then was promoted to take on an expanded role as chief commercial officer.
Mueller also worked for GKFX from 2017 to 2018, managing its UK strategy, sales and marketing operations. The bulk of his career, however, was spent with Alpari brands in Europe.
He initially took the post of general manager of Alpari’s Germany operations in 2009 and then left in 2015 as head of commercial when the broker shut its UK arm following the SNB’s shock decision to end its capping of the Swiss franc against the euro.
Exinity’s story goes back to 1998
Exinity Group was launched by entrepreneur Andrey Dashin, chaired by FXTM Co-founder, Olga Rybalkina. The group is comprised of the various retail businesses owned by Dashin, which includes Alpari International, ForexTime (FXTM) and AcruPay, a money transfer and payments service. A few months later, the company secured an FX brokerage license in Kenya.
Exinity’s entrant into the African forex scene was preceded by EGM Securities Ltd (FXPesa), which received its first license in 2018, followed by SCFM Ltd (Scope Markets) in 2019, Pepperstone in 2020, and most recently HotForex. This brokerage license allows Exinity Capital East Africa to provide its clients with access to currency markets but without being engaged in market-making or managed accounts activities.
Exinity’s story goes back to the first days of online forex trading with the founding of the Alpari Group in 1998. Alpari expanded rapidly in the world’s emerging markets and was joined in 2011 by its sister brand, FXTM.
Together, both brands have established a strong global presence in online trading, serving over three million clients in 180 countries from regulated centres across four continents.