Gold-i realigns sales structure to expand liquidity and crypto business

Gold-i, a trading systems integration specialist for the financial services ‎industry, is realigning its sales operations to better serve its customers. The changes, said the UK fintech, are a result of a comprehensive business evaluation to optimize the quality of its liquidity management and digital asset capabilities.

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To that end, Gold-i promoted its director of operations, Mark Alvarez-Buylla, to take on an expanded role as chief commercial officer (CCO). Gold-i said Mark played a key role in the development of its core products, and thus expects his elevation to be instrumental in accelerating momentum through 2022 and beyond. In his new role, he will lead Gold-i’s business and commercial strategy, with responsibility for the sales, marketing and finance functions.

Commenting on the news, Gold-i CEO, Tom Higgins said: “Congratulations to Mark on a much deserved promotion. Mark truly embodies Gold-i’s core values and, since joining the firm in 2018, has played a major role in streamlining our processes, enhancing our client service and driving the business forwards. He will be an asset to the company as CCO and I look forward to working closely with him as we continue to grow the business.”

Meanwhile, Gold-i has appointed David Hillier as a senior sales consultant, reporting to Mark Alvarez-Buylla. He brings to the role 20 years’ B2B and B2C sales experience spans a range of sectors including retail and high end property.

“I’d also like to welcome David to the Gold-i team. David impressed us at the interview with his in-depth knowledge of the digital asset space and his proven track record working for SME businesses in B2B sales,” added Higgins.

Gold-i strengthens crypto offering

Mark Alvarez-Buylla, Gold-i’s new CCO said, “Gold-i had its most successful year last year and we are in a strong position for further growth, especially with David on board as Senior Sales Consultant. With our focus this year on growing our Crypto SwitchTM 2.0 client base of fund managers and brokers, David is ideally placed to grow this segment of Gold-i’s business.”

David Hillier, Senior Sales Consultant at Gold-i added, “Joining Gold-i is a great career move for me, combining my interest in digital assets with my sales experience. I am very excited about entering a new sector. Gold-i is a pioneer in the digital assets space, and I really believe that digital assets are going to change the world, which is why I jumped at the opportunity to work at Gold-i.”

Gold-i has recently undergone more updates and integrations that are designed to make its CryptoSwitch 2.0™ solution more dynamic for cryptocurrency providers.

In this sense, Tom Higgins revealed that they created a dedicated website, for funds, investment banks and prime brokers to find out more about their digital asset technology for institutional investors.

Within this context, Modus.Trade, which operates an investor network, online learning platform, and suite of algorithmic trading strategies, has selected Gold-i to manage its entire technology infrastructure.

This alliance supports Modus.Trade’s MT5 trading platform while providing access to crypto market makers and clearing using the Gold-i Crypto Switch™ 2.0 – part of Gold-i’s Matrix product suite. The product operates as an advanced platform that allows brokers, crypto exchanges, liquidity providers and market makers to maximize a range of opportunities.