Inter Milan has officially confirmed cryptocurrency trading platform Gate.io as its new sleeve sponsor starting from the 2024-25 season.
The announcement on the club’s official website highlights another major sponsorship deal for the Nerazzurri as they keep strengthening their commercial partnerships.
This season, Inter has been actively securing new sponsorships to maximize revenue from its kits. Notably, Betsson replaced Paramount+ as the main shirt sponsor, following the club’s long-standing partnership with Pirelli.
While the financial details and the duration of the Gate.io deal have not been disclosed, the crypto exchange steps in as the new sleeve sponsor, replacing eBay.
Gate.io announced the partnership on August 23, confirming that its logo will feature on the sleeves of both the men’s and women’s teams’ playing kits.
The collaboration between Gate.io and Inter Milan goes beyond just kit sponsorship. Fans will have access to exclusive content, joint marketing activations, and co-branded merchandise through this partnership.
Han Lin, founder and CEO of Gate.io, stated: “We are thrilled to partner with Inter, a club with a rich history and a passionate fanbase. This partnership aligns with our commitment to innovation and community engagement. We are excited to bring new and exciting experiences to Inter fans around the world and to explore the many synergies between the worlds of football and digital assets.”
Alessandro Antonello, CEO of Corporate for Inter Milan, also welcomed the collaboration with Gate.io, highlighting the extensive visibility the cryptocurrency platform will gain across all competitions in which the club participates.
With this deal, Gate.io joins other cryptocurrency platforms like BingX, Kraken, and OKX, which have secured similar sponsorships with English football clubs Chelsea, Tottenham Hotspur, and Manchester City, respectively.
The sponsorship comes shortly after Gate.io shelved plans to launch in Hong Kong and had withdrawn its application for a virtual asset service provider (VASP) license.
Gate.io’s US-based arm, Gate US, is licensed to offer virtual asset services in the United States. It holds regulatory approval to operate as a blockchain and digital asset infrastructure provider.
Gate.io also obtained authorisation to operate in Lithuania, which covers many business areas including crypto-asset trading, custodian service, digital asset wallet, and portfolio management.
