FXCM hires ex-IG Paul Gyles as Chief Marketing Officer

FXCM Group has appointed Paul Gyles as Chief Marketing Officer of the renowned provider of online foreign exchange and CFD trading services.

Based in London, Paul Gyles will be responsible for driving the branding and marketing strategy for FXCM, including enforcing the “client first, trader driven” touch.

Brendan Callan, Chief Executive Officer of FXCM, said: “Paul has broad marketing and management experience and a proven track record in high paced financial services and technology environments, so we’re delighted to have him join the FXCM team. It’s an exciting time for FXCM and we’re confident Paul’s wealth of experience and expertise will prove invaluable in ensuring FXCM remains the premier retail broker of choice.”

Paul Gyles, Chief Marketing Officer of FXCM, commented: “I’m excited to join the FXCM team at a time of growth and expansion. I’m looking forward to driving the firms’ branding and marketing strategy, ensuring its best-in-class offering continues to stand out in a competitive market.”

With more than 15 years of experience in director-level marketing positions, Paul Gyles joins FXCM from M&G, where he was Global Director of Brand & Digital Marketing. Prior to that, he was Global Marketing Director at IG for nearly six years after seven years at Sony.

FXCM has recently expanded its CFD offering with the doubling of its French, German and UK share offerings, and launched Australian single share CFD trading with zero data fees and commissions (with revenue coming from mark-ups to spreads and rollover).

Last month, FXCM won Broker of The Year at the Ultimate Fintech Awards 2022, in Warsaw, Poland. This is the second year in a row that FXCM won that award,  at a ceremony held in Cyprus from June 8-9 2022.

The broker was founded in 1999 and has grown to be one of the world’s biggest FX and CFD trading providers up until January 2015, when the Swiss peg flash crash drove the firm to bankruptcy and changed ownership.

FXCM now belongs to Leucadia, a subsidiary of Jefferies, and has risen from the ashes to offer a quality trading experience, innovative trading tools, mobile trading, one-click order execution, and trading from real-time charts. The broker also offers educational courses on FX trading and provides trading tools, proprietary data, and premium resources.

The group also boasts FXCM Pro, which provides retail brokers, small hedge funds and emerging market banks access to wholesale execution and liquidity, while providing high and medium frequency funds access to prime brokerage services via FXCM Prime.