“Chris’s experience as a marketing leader at several exceptional businesses will help us refine our message to an institutional audience that’s overwhelmed with new information and show tangible examples of how we’ve helped customers like them scale successfully in crypto.”
Floating Point Group (FPG) has appointed Chris Hazelton as Director of Marketing, bringing strong crypto and cybersecurity marketing experience to the newly created department.
The cryptocurrency prime brokerage offers a trading desk and settlement platform for asset managers. The firm removes the barriers and complications to access liquidity across a broad set of markets in order to deploy advanced cryptocurrency-centric strategies at scale.
The company carries insurance for custodied cryptocurrencies and is regulated in the U.S.; FPG has also secured VASP registration in the Cayman Islands.
Crypto experience includes launching first permissioned DeFi pool and first Web3 development platform
Chris Hazelton will use his crypto marketing experience, which includes launching the first permissioned DeFi pool and first Web3 development platform, to work directly with FPG’s co-founders to build a roadmap to empower the next wave of institutional adoption.
The new Director of Marketing has more than fifteen years of experience in marketing and market research, the last seven of which he spent leading product marketing for crypto and cybersecurity services.
He built and led marketing teams for custody technology provider Fireblocks, mobile security pioneer Lookout, as well as BlackBerry’s $400m enterprise software division. His experience also includes 10 years as an industry analyst with S&P Market Intelligence and IDC Research.
As Director of Marketing Hazelton will drive FPG’s brand-building and market leadership across demand generation, content, PR, social, and product marketing. As well as championing customers scaling their crypto businesses with FlowVault.
Kevin March, Co-Founder of Floating Point Group, said: “Blockchain and cryptocurrency companies are remarkably unsuccessful as a cohort in communicating what they do. Chris’s experience as a marketing leader at several exceptional businesses will help us refine our message to an institutional audience that’s overwhelmed with new information and show tangible examples of how we’ve helped customers like them scale successfully in crypto.”
Floating Point Group is backed by Tribe Capital, Coinbase Ventures, FAST by GettyLab, Borderless Capital, CapitalX, Formulate Ventures, BoxOne Ventures, Seabury Global Markets, AngelList’s Naval Ravikant, and a host of angel and institutional investors.