Exness adds more gambling experts to marketing team

FX platform Exness has appointed Greta Killytė, who has a colorful career across the gaming industry, as its newest head of regional marketing, with immediate effect.

Greta lands at the FCA-regulated firm coming from PokerStars, an online poker cardroom that was a part of The Stars Group until it was sold to Flutter Entertainment two years ago. There she worked for nearly three years as a senior casino acquisition manager.

Prior to that, Greta spent short stints at digital advertising agencies Mediafusion Ltd and Adform.

Per her LinkedIn profile, her responsibility included developing B2B and B2C value proposition, digital strategy, brand strategy, customer acquisition, portfolio management, loyalty programs, new product development, customer insights, marketing effectiveness, research, and overall marketing analytics.

“Greta’s experience in data-driven marketing decisions and geographical expansion will be fundamental for taking our regional marketing to the next level, thus contributing to our global growth plans. We are confident that her marketing experience and her analytical approach will be invaluable for our regional marketing initiatives and growth,” said Exness CMO Alfonso Cardalda.

“Being part of Exness’ growth and global expansion is an honor. Global growth requires regional attention and I am excited to start working closely with Exness’ marketing teams, both regional and central, to develop effective and cohesive strategies and campaigns”, Killyte added.

Greta Killytė is the second exec from the igaming industry that Exness onboarded over the last few months. Her co-worker at PokerStars Casino, Alfonso Cardalda joined the firm as a chief marketing officer back in April. He spent 12 years there and was instrumental in leading the igaming entity’s operations until he left.

Prior to PokerStars, Alfonso was head of content and social media at PokerNews, managing the gambling website on a daily basis.

Exness acquired its regulated UK license, an IFPRU €730K firm, back in 2016 to operate a CFDs brokerage business. The broker launched a mainly retail offering, which focused on CFDs in Forex and commodities. In light of an internal business decision to restructure its business and focus on other markets to grow their B2B operations, Exness decided in 2019 to close the retail business in the EU/EEA region, including in the UK.