eToro has signed a sports sponsorship deal with Bayer 04 Leverkusen, the leading football club playing in the German Bundesliga. The social trading platform has become an Official Premium Partner.
Boasting more than 38 million registered users, eToro will also become the Official Trading Partner of the German club. One of eToro’s contractual rights as a premium partner is to be featured on the partner backdrops in the mixed zone of the BayArena and at the press conferences before and after the Werkself’s home games.
The partnership also includes an extensive LED perimeter package in the stadium and other advertising services, including in the digital area – including as a match schedule presenter in the Bayer 04 app. In addition, eToro receives hospitality services from Bayer 04 with access to VIP tickets.
“Expanding our community and connecting with sports fans”
Markus Breglec, Chief Marketing and Innovation Officer at Bayer Leverkusen, said: “We are delighted to welcome eToro ‘under the cross’. Another innovative and global company has found its way to us and wants to expand its awareness and points of contact with us through football in Germany and internationally in the coming years.”
Stephanie Wilks-Wiffen, Director of Marketing UK & DACH at eToro, commented: “After Bayer 04 Leverkusen’s incredible success last season, this is an exciting time for a partnership. eToro’s goal is to make investing accessible to everyone, just as football brings people together regardless of their background. Our partnership with Bayer 04 Leverkusen reflects our commitment to expanding our community and connecting with sports fans.”
Founded in 2007, eToro offers numerous ETFs, currencies, commodities, indices, and more to its community, which now has more than 38 million registered users, including both beginners and experienced traders.
eToro Germany ended crypto custody services
Earlier this year, eToro ended its cypto custody service in Germany. The custody of digital assets was be transferred to Tangany GmbH, a Munich-based crypto custody service provider overseen by the German Federal Financial Supervisory Authority (BaFin).
Although eToro Germany ceased its crypto custody services, the platform allows customers to sell or transfer their crypto assets to another custodian through the eToro platform. But transferring assets to another custodian means they can no longer be sold via eToro. Staking is also no longer be available, and the acquisition of new crypto assets via eToro remains suspended.
