Ebury, one of Europe’s largest fintechs and global provider of transaction payment solutions, inked a multi-year sponsorship association with Premier League club Fulham FC.
The partnership designates Ebury as the club’s official FX transfer partner for the upcoming four seasons. The deal allows the payment firm to increase its visibility in the UK and beyond, capitalizing on the international appeal of the Premier League.
Throughout the four-year collaboration, Ebury will leverage Fulham’s extensive media reach and social media platforms to promote its brand to a global audience. As part of the deal, Ebury will collaborate with Fulham FC to create engaging content featuring members of the men’s first team, along with showcasing B2B testimonials and case studies.
Commenting on the partnership, Juan Lobato, Ebury CEO, said: “Today, we are delighted to announce our partnership with Fulham as their official FX transfer partner. This collaboration is a significant step forward for Ebury, as we have the privilege to support them both on and off the field. With Ebury as their official FX transfer partner, we are pleased to provide the necessary financial tools and expertise to help Fulham thrive in all aspects of their global operations. On behalf of our 1,300+ Ebury employees, I’m incredibly excited to announce our unwavering support for Fulham throughout the season.”
Jon Don-Carolis, Commercial Director, Fulham FC, added: “It is with great excitement we welcome a forward-thinking partner like Ebury to the Club. Ebury’s efforts to help businesses through tech innovation will drive the success of this partnership as we showcase Ebury to our fanbase and partner portfolio.”
Ebury specializes in offering products and services that assist companies in overcoming international trade obstacles and expand their operations. Their focus areas include payments and collections, business loans, and FX risk management. Asset managers can also leverage Ebury’s corporate treasury tools, plugging it into portfolio companies to achieve further cost and time synergies to maximise investment returns.
With capabilities spanning over 130 currencies and a multilingual team located in 32 offices across 21 countries, the British fintech firm provides accessible solutions to companies seeking global expansion.
Ebury rebranded its alternative investment division last year in a move to drive growth. The rebranding leverages the firm’s global transaction payment platform to offer a comprehensive solution. The move is expected to help Ebury offer improved and more focused services as an alternative source of investment to conventional bankers.