Devexperts, the leading provider of trading technology for brokerage firms, has announced that brokers licensing its flagship white label trading platform product, DXtrade, will gain access to the AI-powered virtual assistant and chatbot, free of charge.
Additionally, broker clients will be offered a free three-month trial of Devexa’s more advanced iteration, Devexa PRO.
Why a free three-month trial of Devexa PRO
Jon Light, Head of OTC Platform at Devexperts, said: “Devexa has already enabled subscribing clients to base their marketing campaigns on user data collected. Three months allows for necessary volumes of data needed to find unobvious patterns in users’ behavior. Devexa is not just a chatbot covering for support desks if they are away. It’s a powerful analyst of user behavior. We are happy to be offering our clients the opportunity to experience the additional advantages of Devexa PRO – and hope that this initial free trial will showcase her value.”
Devexa utilizes its own natural language understanding capabilities, recognizing traders’ slang and delivering immediate virtual assistance. The platform offers a suite of features, including instant or scheduled trading directly from the chat, targeted communication, personalized news feeds, and advanced support solutions leveraging Gen AI.
The AI assistant and chatbot is designed to support informed and streamlined trader decision-making and execution, whilst also allowing firms to track trader interactions, providing insights and enhancing customer engagement and experience.
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DXtrade clients can now also access a free three-month trial of Devexa PRO. With a view to enhancing user experience further still, Devexa PRO offers full functionality, providing additional benefits such as:
- Unlimited AI learning and advanced NLU training – with response quality improving as Devexa learns and tailors feedback
- Unlimited broadcasts / posts
- Flexible user segmentation / targeting
- Access to historical responses
Devexperts further explained that clients can request to upgrade to Devexa PRO by reaching out to [email protected].
For first time subscribers, the request triggers the onset of an initial three-month trial period where additional benefits and full capabilities of Devexa can be accessed for free.
DXtrade added Pelican’s trade copier
DXtrade, the trading platform powering both big-name and start-up FX, CFD, and crypto brokers, recently partnered with Pelican Trading to add a copy trading service to its B2B trading solutions.
The move was highly anticipated. Part of Devexperts, DXtrade had previously announced it planned to integrate trade copier services into its platform solution and this collaboration will put the plan into action.
Pelican builds and maintains white-label copy trading platforms for leading global names, with easy integration and the freedom to customize solutions. DXtrade also prioritizes the same qualities; offering a vendor-agnostic platform, and welcoming partnerships and sponsored features unique to every client. Both firms are known for their white-label flexibility and for allowing end-users to tailor their trading environments.
The Pelican copy trading will natively function within the DXtrade platform, providing traders with a multi-asset copy trader engine and a network of more than 9,000 signals from within the DXtrade platform.
DXtrade XT added multi-currency support
In May, DXtrade XT added several important enhancements to its newly released version, including data integrity, currency handling, market centers, and fundamentals support.
Initially designed to facilitate trading in US equities and equity options denominated in USD, DXtrade XT went live with assets denominated in multiple currencies as the multi-currency and multi-market platform prepared the soft launch of EU equity (stocks and ETFs) trading.
EU equity (stocks and ETFs) trading will enter a full-scale production launch contingent upon integration with a party of choice of the brokers who adopt DXtrade XT as their primary trading technology.
Devexperts provides brokers with a turnkey solution by coupling DXtrade with market data and the instrument universe sourced from dxFeed for real-time market data availability.
DXtrade XT’s initial support includes cash stocks and ETFs from non-US market centers. Marginal trading of equities and options remains available for US instruments on USD accounts.
The trading platform allows users to have multiple accounts denominated in different currencies and trade instruments denominated in the respective currencies. Commissions and fees are configured in the account’s base currency, with external cash transactions also applied accordingly. According to Devexperts, the upcoming updates will also enhance market analysis capabilities for EU markets through dedicated widgets, ensuring comprehensive support for fundamental analysis.
DXtrade integrated with FXCubic, BizCuits, Resalt.io
Previously, the white-label platform integrated with other industry names, including BizCuits, a multi-faceted vendor providing trading and risk management tools, IT, customer service, payments processing, and marketing solutions for the Forex and CFD industry.
In April, Devexperts teamed up with Resalt.io to better furnish startup brokers with a potent combination of CRM and portal integration tools, now with access to DXtrade CFD. Resalt.io leverages offers services ranging from a complete IT and consultancy package to supplementing existing operational capabilities, thus ensuring brokers can scale as their requirements evolve.
