Devexperts Taps Ex-Morningstar Anthony Mervin To Lead APAC Sales

Devexperts has appointed Anthony Mervin as Vice President of Sales and Business Development for the Australian and APAC regions.

According to the announcement, Anthony Mervin sees great potential for Devexperts’ versatile technology to support both start-up brokerages in setting up and established brokers and banks with legacy system updates in the assigned regions.

Anthony Mervin joins Devexperts from Morningstar

Anthony Mervin has more than 25 years of experience within the financial technology space, having held numerous sales roles with a particular focus on investment data research products, and quant systems. His wealth of experience will enable him to provide clients with valuable advice on product sourcing and build long-lasting relationships as he places high value on integrity and trust.

He joins Devexperts from Morningstar, where he was 

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Anthony’s career includes five years leading sales teams, and ultimately the investment management business unit, of Thomson Reuters across the Asia Pacific region.

DXtrade XT in soft launch of EU equity trading

Devexperts recently announced that DXtrade XT will be adding several important enhancements in its newly released version, including data integrity, currency handling, market centers, and fundamentals support.

DXtrade was initially designed to facilitate trading in US equities and equity options denominated in USD, but as the multi-currency and multi-market platform prepares the soft launch of EU equity (stocks and ETFs) trading, now is the time to open up support for assets denominated in multiple currencies. DXtrade XT will now support trading in assets denominated in multiple currencies, allowing brokers to broaden their trading horizons for an added competitive advantage.

EU equity (stocks and ETFs) trading will enter a full-scale production launch contingent upon integration with a party of choice of the brokers who adopt DXtrade XT as their primary trading technology.

Devexperts provides brokers with a turnkey solution by coupling DXtrade with market data and the instrument universe sourced from dxFeed for real-time market data availability. DXtrade XT’s initial support includes cash stocks and ETFs from non-US market centers. Marginal trading of equities and options remains available for US instruments on USD accounts.

The trading platform allows users to have multiple accounts denominated in different currencies and trade instruments denominated in the respective currencies. Commissions and fees are configured in the account’s base currency, with external cash transactions also applied accordingly.

DXtrade now features AI assistant Devexa free of charge

Earlier this month, Devexperts announced that brokers licensing its flagship white label trading platform product, DXtrade, will gain access to the AI-powered virtual assistant and chatbot, free of charge.

Additionally, broker clients will be offered a free three-month trial of Devexa’s more advanced iteration, Devexa PRO.

Devexa utilizes its own natural language understanding capabilities, recognizing traders’ slang and delivering immediate virtual assistance. The platform offers a suite of features, including instant or scheduled trading directly from the chat, targeted communication, personalized news feeds, and advanced support solutions leveraging Gen AI.

The AI assistant and chatbot is designed to support informed and streamlined trader decision-making and execution, whilst also allowing firms to track trader interactions, providing insights and enhancing customer engagement and experience.

DXtrade clients can now also access a free three-month trial of Devexa PRO. With a view to enhancing user experience further still, Devexa PRO offers full functionality, providing additional benefits such as:

  • Unlimited AI learning and advanced NLU training – with response quality improving as Devexa learns and tailors feedback
  • Unlimited broadcasts / posts
  • Flexible user segmentation / targeting
  • Access to historical responses

Devexperts further explained that clients can request to upgrade to Devexa PRO by reaching out to [email protected].

For first time subscribers, the request triggers the onset of an initial three-month trial period where additional benefits and full capabilities of Devexa can be accessed for free.

DXtrade added Pelican’s trade copier

DXtrade recently partnered with Pelican Trading to add a copy trading service to its B2B trading solutions.

The move was highly anticipated. Part of Devexperts, DXtrade had previously announced it planned to integrate trade copier services into its platform solution and this collaboration will put the plan into action.

Pelican builds and maintains white-label copy trading platforms for leading global names, with easy integration and the freedom to customize solutions. DXtrade also prioritizes the same qualities; offering a vendor-agnostic platform, and welcoming partnerships and sponsored features unique to every client. Both firms are known for their white-label flexibility and for allowing end-users to tailor their trading environments.

The Pelican copy trading will natively function within the DXtrade platform, providing traders with a multi-asset copy trader engine and a network of more than 9,000 signals from within the DXtrade platform.

Financefeeds.com