FX and CFDs broker Deriv.com has rolled out a new trading platform powered by Devexperts’ multi-asset trading solution, DXtrade.
Dubbed ‘Deriv X,’ the newest addition to Deriv Group’s suite of trading solutions provides its traders with a cross-platform service available on the web and as a mobile app. The white-labeled version of DXtrade is highly customizable and offers CFD trading on the most popular financial markets – forex, commodities, and cryptocurrencies.
Deriv has incorporated its proprietary synthetic indices into Deriv X platform. The terminal was also equipped with a wide range of trading tools, making it a great choice for both beginners and professional traders.
Devexperts offers DXtrade as a SaaS (Software-as-a-Service) product, designed for brokers offering all types of asset classes and satisfying requirements of all major regulators. The global financial software provider has expanded the platform features to provide both broker clients and traders with a revamped web UX/UI, new functionality for subscription management, ex-dividends, and cash movements, among many others.
Jean-Yves Sireau, CEO of Deriv, commented on the launch of Deriv X: “Innovative thinking has always been the core of our growth strategy. Deriv is continuously working on introducing new products and services to give our clients the opportunity to utilize the latest technology, maximizing their probabilities for success. We put our clients at the centre of everything we do and use all our resources to help them be one step ahead of the market.”
Vitaly Kudinov, SVP of Business Development at Devexperts said: “Startups and established brokers know that trading platforms are not merely tools. Trading platforms are key elements of their business. Broker success heavily depends on how simple and user-friendly their platform is for clients, and how smoothly and quickly it can be scaled to support x2, x5, x10, and even x100 user accounts. To achieve this, some brokers are building their own software, which is a long and expensive route. The path to creating usability and scalability for the new Deriv X platform was extremely short since it’s a white label of DXtrade, Devexperts’ SaaS FX & CFD trading solution. I am excited to see Deriv’s international community of traders now enjoying Deriv X – a platform we have built with passion and integrity.”
DXtrade launched in May 2020 and managed within such a short period to onboard major names onto the trading platform as liquidity providers. The white-labeled solution offers brokers’ dealers and administrators many of the benefits available from existing bespoke platforms, but with the efficiency of a customizable backend to help set up risk management or segment their traders.
Brokers are also able to determine everything related to the layout and set-up, including the back-end configurations and user interface. They also benefit from ex-dividends and cash movements widgets alongside management of subscription to 3rd-party services. These built-in tools add a higher degree of automation and customisation to allow brokers to enhance the user experience, improve both client acquisition and retention, as well as create custom offerings for multiple client segments.