Crypto platform WhaleFin to appear on Atlético de Madrid’s game kits in 5-year deal

Amber Group has become the Official Global and Main Partner of Atlético de Madrid after signing a landmark five-year partnership with the football club.

The sponsorship deal aims to strengthen the brand of the firm’s flagship digital asset platform, WhaleFin.

As part of the sponsorship deal, WhaleFin will benefit from significant branding exposure as it will appear on the front of the team’s game kits. The firm will also be the exclusive Official Digital Wealth and Digital Lifestyle Partner of Atlético de Madrid.

WhaleFin, which offers access to digital asset trading and investing tools, will serve as the crypto gateway for Atlético de Madrid’s fans as the football universe increasingly intersects with the metaverse and NFTs.

Amber Group will have exclusive rights to establish “Atletiverse”, a virtual island supported by Amber Group’s Web3.0 subsidiary Openverse. Fans will be able to enjoy one-of-a-kind fan experiences on Atletiverse and engage with like-minded fans from all over the world.

Michael Wu, Chief Executive Officer of Amber Group, said: “This multi-year partnership is a monumental moment for Amber Group, and we are proud to be partnering with Atlético de Madrid, one of the top football clubs in Spain and Europe. This partnership celebrates our shared values in teamwork and community-building which are resonant in both the world of sport and crypto finance. As we continue to work towards a more connected and inclusive global economy that promotes fair opportunity for all, we look forward to democratizing financial innovation and to creating opportunities for everyone to start on their digital asset journey.”

Miguel Ángel Gil, Chief Executive Officer of Atlético de Madrid, said: “Today is a significant day for the future of Atlético de Madrid, as we join forces with a global leading company in the digital finance space. This partnership aligns with our desire to evolve digitally and being able to offer better, more superior digital experiences to our fans. We wholeheartedly believe that Amber Group is the perfect partner to achieve this and I would therefore like to thank its CEO, Michael Wu, for his trust and commitment to our club.”