Crypto.com has announced a series of senior hires in London as the cryptocurrency platform boosts its presence in the United Kingdom. The digital asset trading company, which seeks to establish a hub in the UK capital, has appointed Nick Charteris as the UK General Manager. Charteris will lead the London office and will be backed […]
Crypto.com has announced a series of senior hires in London as the cryptocurrency platform boosts its presence in the United Kingdom.
The digital asset trading company, which seeks to establish a hub in the UK capital, has appointed Nick Charteris as the UK General Manager.
Charteris will lead the London office and will be backed by Head of Finance Matthew Ward. For communications and government relations of the EMEA operation, Crypto.com appointed George Tucker.
Crypto.com also appointed Rosie Donachie as Global Head of Sustainability and ESG, Joanna Jenkins as SVP of Compliance, EMEA, and Mike Warriner – SVP of Engineering, Europe.
Kris Marszalek, Chief Executive Officer of Crypto.com, said: “The UK represents a strategically important market to Crypto.com. We are delighted to welcome these senior leaders to the Company and they will all play a vital role in strengthening our capabilities and attracting more talent in this market. This team will also work closely with the regulator as we continue to grow our UK business.”
Crypto.com is rapidly growing into one of the largest cryptocurrency trading platforms in the world, with over 10 million customers and over 3,000 employees across its offices in the Americas, Europe and Asia.
The firm plans to hire more than 400 staff in 2022 alone in the United Kingdom, with a significant investment in the engineering teams in the UK to power the billions of daily cryptocurrency and NFT transactions across its mobile apps low latency trading exchange.
Crypto.com is not only busy setting up offices across the globe. It is also very active in the marketing department, namely sports sponsorships. The firm has most recently with Formula One for the Miami Grand Prix.
The event will now be known as the Formula 1 Crypto.com Miami Grand Prix. The broker will get some of the top-tier slots for advertising at the qualifying rounds and during the upcoming Miami Grand Prix campus.
In addition to prominent signage across the circuit, Crypto.com branding package includes hospitality areas that feature 360 degrees views of the track, including an exclusive observation deck at Turn 4, it says.
Crypto.com is no stranger to Formula One as they struck a sponsorship agreement last year for a reported $100 million. Even before that, the five-year-old cryptocurrency exchange signed a multi-year deal with Aston Martin Cognizant Formula One Team in March 2021.
In both cases, the sponsorship deal brought exclusive experiences to Crypto.com fans, which also received branding on Aston Martin’s 2021 cars.