BUX has announced the rebranding of its derivatives trading app from BUX X to Stryk to reflect the enhancement of the platform focused on leveraged trading with CFDs on indices, stocks, gold, and forex. The Dutch neobroker decided to go with the rebrand in order to better differentiate Stryk from BUX Zero as well as […]
BUX has announced the rebranding of its derivatives trading app from BUX X to Stryk to reflect the enhancement of the platform focused on leveraged trading with CFDs on indices, stocks, gold, and forex.
The Dutch neobroker decided to go with the rebrand in order to better differentiate Stryk from BUX Zero as well as the customer groups they cater to.
Stryk users are focused on trading in leveraged products at a more frequent and flexible pace, with access to inbuilt social channels in the app.
BUX Zero users are looking to build wealth over the mid to long term, investing in a wide array of asset classes such as stocks, ETFs, and crypto.
Salim Sebbata, CEO at Stryk, commented: “With Stryk, we are relaunching our successful CFD trading app, that has been used by over 2 million users in Europe and the UK, since 2014. With a new design and recently acquired regulatory licences, we are expanding our footprint in Europe and offering more clients an easy and exciting way to trade CFDs – all with the support of the in-app community, social trading features, and daily news localised for all markets.
Yorick Naeff, CEO at BUX, said: “BUX X was launched in 2014 as a platform to trade CFDs. Year after year, it has continued to evolve and now the next iteration is ‘Stryk’. With these two brands we aim to differentiate between two types of investors: those in it for the long term can choose BUX Zero, and those trading for the short term can continue to use all of the functions loved in BUX X, but now with Stryk. While we are diverging the brands, BUX will still be able to cater to the needs of our clients across Europe, whatever their financial goals are.”
The firm explained the rebranded image in detail: “The newly re-designed app retains the blue colour of BUX X, with all other colours such as red, green, purple, and orange removed to create a clean, professional look. The diagonal lines in the new Stryk logo represent the active markets. Similarly, the app icon features “up and down” arrows, illustrating the core nature of trading.”
Stryk has recently expanded to Finland, Luxembourg, Slovenia, and Portugal as part of the broker’s growth strategy in Europe, making it now available in 13 countries. The derivatives trading platform offers users a space to share knowledge, experience, and strategies.
In July 2021, Salim Sebbata was appointed as the new CEO of the CFD unit and BUX Financial Services in the UK.
Following him was Jean Raphael Nahas, hired as managing director of the BUX Cyprus CFD operations, aiming to catapult the business into its next phase of growth.
Additionally, BUX acquired a new regulatory licence that allows it to further expand within the post-Brexit environment of the EU.
Created and operated by BUX, Stryk provides CFD trading and aims to removes the complexity from the markets to improve trading experience. The “lightning fast app” lets users trade CFDs, with or without leverage, on stocks, forex, indices, commodities and more.
Stryk has offices in the UK and Cyprus and accepts clients from the UK and 13 countries across mainland Europe. The platform is available for download in the Apple Play and Google Play stores.
